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Loose Tweets Sink Fleets

May 24, 2013
Loose Tweets Sink Fleets

We knew we had a winner in Lori Lewis when she told us how she’d spent a weekend evening reading the Department of Defense’s social media guidelines a couple years back.  Since that time, Lori has become a go-to person for social media in radio.  And the U.S. military continues to set a great example of how to become a social brand.  During the holiday weekend, please take time to honor those who serve our country, and also spend a few minutes looking over Lori’s great analysis of how the military’s social media policies...

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Social Sharing Lens

May 23, 2013
Social Sharing Lens

Hard to believe that it was about a month ago that we were all glued to our TVs, watching the developments in the Boston Marathon bombing. Aside from the tragedy itself, one of the most interesting aspects of the ensuing investigation revolved around how video and pictures broke the case...

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I Wonder

May 22, 2013
I Wonder

For me, the journey of music discovery took a wonderful and unpredictable turn last weekend at a packed Masonic Temple Theater in Detroit featuring a local star that you may have never heard of.  Sixto Rodriguez, who described himself on stage as an “ordinary legend,” finally captured his deserved super star...

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Coppin’ Some Z’s

May 21, 2013
Coppin’ Some Z’s

The news that Yahoo is paying a reported $1.1 billion for Tumblr says a great deal about the differences in how broadcast and digital media executives view teens – otherwise known as Generation Z. For Yahoo’s Marissa Mayer, there’s a realization that in web circles, her brand is graying –...

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Jolly Good Company

May 20, 2013
Jolly Good Company

Last month, we showcased the Greater Media Philadelphia cluster which was named as one of the best workplaces in town by the Philadelphia Inquirer and Philly.com for the second consecutive year. Not to be outdone, I heard from a reader across the pond who told me about UKRD Group...

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TV Is Kicking A__

May 17, 2013
TV Is Kicking A__

On last week’s investor call, Saga CEO Ed Christian gave a (as always) transparent view (as much as possible) of the state of radio – and his company.  Ed is famous for substantive analyses of the industry and where it’s headed.  He takes the issues head-on, and uses these...

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Acknowledgment 201

May 16, 2013
Acknowledgment 201

Yesterday, we took a look at the importance of responding to consumers who visit radio’s social pages.  Far too often,  a cavalier attitude about listeners (“contest pigs”) has led to aloof, ambivalent, or even negligent policies in markets big and small. For all those request line calls that blinked away and...

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Acknowledgment 101

May 15, 2013
Acknowledgment 101

So now we know. One of the beauties of our Techsurveys is that they allow you to ask questions you just don’t have time for during the course of researching and managing your brand. That’s where Techsurvey9 comes into play – especially when it comes to critical areas from...

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The Innovation Stations

May 14, 2013
The Innovation Stations

“Innovation distinguishes between a leader and a follower.” – Steve Jobs Another Steve – Steve Case former head of AOL – sees the world of business as either attackers or defenders.  In his mind, it is essential for companies – especially smaller entrepreneurial businesses – to think proactively and...

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Bad Ads

May 13, 2013
Bad Ads

We see so much research these days that it’s easy to ignore those “so what?” headlines – like this one: “Americans Fed Up With Bad Ads” That’s the hook from a recent “Research Brief” from the Center for Media Research.  The study, conducted by InsightsOne with Harris Interactive, finds...

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In Treatment

May 10, 2013
In Treatment

You’ve probably read Lori Lewis’ great weekly column in All Access called “Merge.”  She provides great insights into what’s happening with social and digital media in ways in which everyone in radio can learn something every week. A couple weeks back, her topic was A.J. Clemente, that infamous North Dakota...

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Get Schooled

May 9, 2013
Get Schooled

Finally, warm weather throughout the Midwest and the East – and that could only mean one thing: We’re not far away from Conclave 2013 which is set to go on July 17-19 in Minneapolis. Our company has been involved with this Learning Conference for many years now, as our...

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Format Holes

May 8, 2013
Format Holes

Since our Techsurveys expanded last year, our ability to explore formats has become one of the most popular dimensions of these studies, designed to help radio see around corners.  Our expressed goal since we started this research initiative nine years ago was to help the industry understand what listeners...

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