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Rob Kass: 5 Things Every Radio Professional Should Know About Nielsen’s SDK

February 12, 2016
nielsen ppm meter

This blog continues to be focused on the different ways in which audiences are consuming radio content. As station end users have gone beyond terrestrial listening on “regular radios” to streams via websites, apps, and podcasts, measurement of this usage has not kept pace. The Nielsen SDK has been a big topic in radio circles because of anticipation of how streaming and digital usage by broadcast brands will be measured and marketed.   For radio, this is a huge deal, yet many broadcasters only have a vague knowledge of this initiative....

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Everyone In Radio Ought To Be Carded

February 11, 2016
One Ford

When you’re up against global media and technology companies – and make no mistake about it, because for radio, that’s the competition – you’d better make sure everyone’s on the same page. Amazingly, as we travel in and out of radio stations throughout North America, it’s not hard to...

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No Surprise: Super Bowl Ads Were Lame

February 10, 2016
tv screen

OK, what was more boring on Super Bowl Sunday? The game or the ads? Unless you were a Denver Bronco fan or somehow so devoted to Coldplay you couldn’t see past their less-than-super performance, the game and its trappings likely bored you. Super Bowl 50 never seemed to get...

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Defining Radio’s Future In One Word: Mobile

February 9, 2016
Goin' Mobile 5

Six years ago this month, we were running around Dallas, Los Angeles, Baltimore, and Cleveland observing consumers using their mobile devices – or smartphones. Our “Goin’ Mobile” ethnographic study – in partnership with Arbitron – was radio’s first real look at the impact of mobile phones in people’s lives. And it...

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More Talk = Higher Ratings?

February 8, 2016
nielsen ppm meter

Maybe all those PPM Rules we were taught don’t hold as much water as was once thought. Where to break, setting appointments, and how long to talk all started as suggestions that morphed into guidelines that transformed into engraved rules on a granite tablet, handed down from Mt. Arbitron when meters became...

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Radio’s Most Innovative: KCRW’s Virtual Reality

February 5, 2016
KCRW VR

KCRW in Los Angeles is one those legendary public media stations, including being one of the charter members of NPR way back in 1970. The call letters stand for College Radio Workshop, and the station is owned by the Santa Monica Community College.  But unlike many heritage public radio...

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Why Doesn’t Radio Use Its Megaphone?

February 4, 2016
megaphone

Consumers are being bombarded by advertising and marketing messages like never before. Unless you’re Donald Trump, chances are good that getting your message across has become a more arduous task over time. The increasing noise, reliance on smartphones, connections to social media, and overall exposure to messaging and marketing makes...

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Why Small Businesses Matter…To Radio

February 3, 2016
Why Small Businesses Matter…To Radio

All week long, we’re looking at the Super Bowl from a marketing and advertising perspective (we’ll tackle programming tomorrow). Yesterday, we focused on the challenge of choosing just the right soundtrack for these multi-million dollar campaigns that everyone enjoys watching, analyzing, and rating. You can read it here. Today,...

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What Song Would YOU Choose To Market A $156,000 Car?

February 2, 2016
What Song Would YOU Choose To Market A $156,000 Car?

In the world of advertising, the pressure is highest at Super Bowl time. Aside from the $5 million dollar ante just to run a 30-second spot, the attention of the entire world is oddly focused as much on the commercials that run during the game as it is the...

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Why Can’t Radio Monetize Holiday Music?

February 1, 2016
Why Can’t Radio Monetize Holiday Music?

  For years now, the Weather Channel has been naming storms, so there’s no reason why we shouldn’t name rating books – especially those that wreak devastation across a major part of the radio industry. Actually, that’s been happening for years. If you live in a cold weather market, there have always...

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Jeff Smulyan’s “5 Things Every Radio Professional Should Know About NextRadio”

January 29, 2016
Jeff Smulyan’s “5 Things Every Radio Professional Should Know About NextRadio”

From time to time, we turn JacoBLOG over to an outside contributor to tell us a story about their view of the business. The theme is always a “Top 5″ list, and today’s guest author, Jeff Smulyan, had to do some editing to keep his list at just five. If...

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Radio’s Backstage Pass

January 28, 2016
Latest Consumer Technology Products On Display At CES 2016

Consumers have always had a strong desire to get behind the velvet ropes, to go backstage, to gain access to places they hear about but never get to see. Now thanks to technology like drones and virtual reality, those places are no longer off-limits. Fans can see people, places, and bands they’ve...

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Four Questions For Radio

January 27, 2016
Four Questions For Radio

As we put the holidays in our rear-view mirror and begin to settle in for what’s ahead for 2016 (and beyond), Paul and I have been thinking long and hard about some bigger-than-life questions about radio and what’s next for the industry. From our journey to CES earlier this...

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