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I’ve Seen The Future

November 26, 2014
I’ve Seen The Future

One of the nice things about owning your own business is that you don’t spend a lot of time thinking about your next job.  But after 3+ decades at Jacobs Media, we sure talk a lot about jobs, careers, and futures – especially when it comes to young people.  Recently, Paul Jacobs had an interesting encounter on the career front.  His guest posts are always popular, and today’s appears below. – FJ Remember board games?  I have fond memories of family vacations, pulling out “Monopoly,” “Risk,” and “Life” – all...

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Emotional Rescue

November 25, 2014
Emotional Rescue

What’s your move when you’re a legacy player in a highly crowded, competitive industry and the new kids on the block are in favor with young, desirable consumers? No, we’re not talking about radio.  Today’s post is about cosmetics.  And the old-line player is none other than Revlon, a brand...

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Sweat The Small Stuff

November 24, 2014
Sweat The Small Stuff

This has been another amazing season for that NFL dynasty known as the New England Patriots.  After soundly defeating the Lions yesterday, Tom Brady, Bill Belichick, and company now sit at 9-2 on their way to another exciting round in the playoffs. So what could go wrong? The Patriots’...

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Radio’s Most Innovative: Jim Fox and KKDO’s “Like/Dislike”

November 21, 2014
Radio’s Most Innovative:  Jim Fox and KKDO’s “Like/Dislike”

As long as there have been request lines piping the voices of listeners into radio station air studios, there have been PDs saying things like: “These people represent a small portion of the audience” OR “Just because a song is being requested a lot doesn’t mean it’s a hit”...

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My “Deep Drive” In A Cadillac Escalade

November 20, 2014
My “Deep Drive” In A Cadillac Escalade

The driving experience is changing which is a topic we talk about a lot at Jacobs Media.  From smartphone pairing to in-dash apps, consumers are experiencing content behind the wheel that is exponentially growing.  Today, Paul Jacobs takes us on a tour of a brand new Cadillac Escalade and its...

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Clicked On A Banner Ad Lately?

November 19, 2014
Clicked On A Banner Ad Lately?

As many industries grapple with monetization strategies in the digital space – including radio, of course – conversations still revolve around the lowly banner ad.  As most of us recall, that’s how web revenue was originally conceived – placing mini-billboards (and skyscrapers and other devices) around our websites in...

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It’s the Onion, Right?

November 18, 2014
It’s the Onion, Right?

Sometimes you have to wonder if it can get any stranger.  More and more these days, we’re reading wild, crazy, and unbelievable news stories online about pretty much everything from politics to sports to technology – and checking to be sure the article isn’t just another clever spoof from...

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Boom! A Radio Format Litmus Test

November 17, 2014
Boom!  A Radio Format Litmus Test

It seems like every few years, a new format flavor of the year comes rolling along, racking up initially high ratings and often spreading like wildfire from market to market. This month, it’s Boom, Radio One’s entry in Houston (and now also in Philadelphia) that is making a lot of...

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Radio’s Most Innovative: Mike Dougherty & Jelli

November 14, 2014
Radio’s Most Innovative: Mike Dougherty & Jelli

Possibly the biggest buzz term in the advertising industry today is “programmatic buying.” And while many think it refers to low-rate remnant advertising or auctioning off inventory, “programmatic buying” is actually any sort of automated ad-buying system. The amount of advertising being sold through automated processes is skyrocketing. According to...

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Wrong Number?

November 13, 2014
Wrong Number?

So here at Jacobs Media, we’ve been engaged in the “connected car” space for a few years now. And one of the challenges has been communicating its importance from both a listening and a sales standpoint to the broadcast radio industry. From national conventions to state broadcaster association conferences to mega-events...

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More Candor – Les Moonves

November 12, 2014
More Candor – Les Moonves

There are lots of shots fired at the CEOs of our world day in and day out. They’re overpaid, out of step with the times, deaf to the changing needs of their industries, and a litany of other criticisms. It’s easy to knock the guy or woman at the...

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Don’t Blame The Straw Man

November 11, 2014
Don’t Blame The Straw Man

                                  Recently, Mark Ramsey wrote a post that took a shot at the downsides of chasing Nielsen numbers – and more importantly, stations that program to it, rather than satisfying listeners and converting...

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What Radio Can Learn From…Domino’s

November 10, 2014
What Radio Can Learn From…Domino’s

Oftentimes people call me “Paul,” or they call Paul “Fred.”  I often respond, “It’s pretty much the same thing.”  But the reality is, it’s not the same thing.  As we like to say, I’m programming, and Paul’s sales.  And even though the lines intersect all the time here at Jacobs...

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