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Radio’s Most Innovative: Jim Fox and KKDO’s “Like/Dislike”

November 21, 2014
Radio’s Most Innovative:  Jim Fox and KKDO’s “Like/Dislike”

As long as there have been request lines piping the voices of listeners into radio station air studios, there have been PDs saying things like: “These people represent a small portion of the audience” OR “Just because a song is being requested a lot doesn’t mean it’s a hit” OR “Don’t get distracted by the phones.” And they were right.  Considering the sporadic nature of request lines and DJs only answering them periodically, there wasn’t much data that was truly useful in the evolution of the music playlist. So...

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My “Deep Drive” In A Cadillac Escalade

November 20, 2014
My “Deep Drive” In A Cadillac Escalade

The driving experience is changing which is a topic we talk about a lot at Jacobs Media.  From smartphone pairing to in-dash apps, consumers are experiencing content behind the wheel that is exponentially growing.  Today, Paul Jacobs takes us on a tour of a brand new Cadillac Escalade and its...

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Clicked On A Banner Ad Lately?

November 19, 2014
Clicked On A Banner Ad Lately?

As many industries grapple with monetization strategies in the digital space – including radio, of course – conversations still revolve around the lowly banner ad.  As most of us recall, that’s how web revenue was originally conceived – placing mini-billboards (and skyscrapers and other devices) around our websites in...

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It’s the Onion, Right?

November 18, 2014
It’s the Onion, Right?

Sometimes you have to wonder if it can get any stranger.  More and more these days, we’re reading wild, crazy, and unbelievable news stories online about pretty much everything from politics to sports to technology – and checking to be sure the article isn’t just another clever spoof from...

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Boom! A Radio Format Litmus Test

November 17, 2014
Boom!  A Radio Format Litmus Test

It seems like every few years, a new format flavor of the year comes rolling along, racking up initially high ratings and often spreading like wildfire from market to market. This month, it’s Boom, Radio One’s entry in Houston (and now also in Philadelphia) that is making a lot of...

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Radio’s Most Innovative: Mike Dougherty & Jelli

November 14, 2014
Radio’s Most Innovative: Mike Dougherty & Jelli

Possibly the biggest buzz term in the advertising industry today is “programmatic buying.” And while many think it refers to low-rate remnant advertising or auctioning off inventory, “programmatic buying” is actually any sort of automated ad-buying system. The amount of advertising being sold through automated processes is skyrocketing. According to...

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Wrong Number?

November 13, 2014
Wrong Number?

So here at Jacobs Media, we’ve been engaged in the “connected car” space for a few years now. And one of the challenges has been communicating its importance from both a listening and a sales standpoint to the broadcast radio industry. From national conventions to state broadcaster association conferences to mega-events...

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More Candor – Les Moonves

November 12, 2014
More Candor – Les Moonves

There are lots of shots fired at the CEOs of our world day in and day out. They’re overpaid, out of step with the times, deaf to the changing needs of their industries, and a litany of other criticisms. It’s easy to knock the guy or woman at the...

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Don’t Blame The Straw Man

November 11, 2014
Don’t Blame The Straw Man

                                  Recently, Mark Ramsey wrote a post that took a shot at the downsides of chasing Nielsen numbers – and more importantly, stations that program to it, rather than satisfying listeners and converting...

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What Radio Can Learn From…Domino’s

November 10, 2014
What Radio Can Learn From…Domino’s

Oftentimes people call me “Paul,” or they call Paul “Fred.”  I often respond, “It’s pretty much the same thing.”  But the reality is, it’s not the same thing.  As we like to say, I’m programming, and Paul’s sales.  And even though the lines intersect all the time here at Jacobs...

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Radio’s Most Innovative: Joel Denver/All Access

November 7, 2014
Radio’s Most Innovative: Joel Denver/All Access

There was a time when the most sought after piece of mail radio stations received each week wasn’t a new release from a hot artist. It was the latest issue of Radio and Records (R&R), “The Industry’s Newspaper.” Most industry vets would agree that R&R was radio’s leading printed...

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Cashing In On Social Media

November 6, 2014
Cashing In On Social Media

A recent story in Inside Radio discussed the now-familiar dilemma revolving around how stations and DJs with lots of fans and followers can sell advertising around the strength of their social media profiles. A number of radio broadcasting mavens were interviewed, and the bottom line conclusion was that social media is a...

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Welcome To The Future

November 5, 2014
Welcome To The Future

“Prediction is very difficult, especially if it’s about the future.” Niels Bohr Bohr was a Danish physicist who worked toward a better understanding of atomic structure and quantum theory and he gave us this quote about the difficulty of making calls about what will happen next year…or ten years down the...

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