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You Oughta Be In Pictures 2

April 23, 2014
You Oughta Be In Pictures 2

In yesterday’s post, we talked about the importance of visuals in social media. So today, we’re going to focus on their value on the radio.  One of the best stories about video innovation in radio isn’t happening in New York, L.A., or Dallas.  It’s been a part of the Oasis cluster in Fort Wayne for several years now. GM Phil Becker is the guy leading the way on Hot 107.9, owned by Oasis Radio Group.  He’s now the GM of the cluster, but comes out of programming.  We interfaced...

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You Oughta Be In Pictures

April 22, 2014
You Oughta Be In Pictures

The evidence continues to mount that in order to be effective in the social space, learning the art of visuals – photos and videos – has become table stakes. Last week, a client who has been advertising on Facebook told us that an ad they dreamed up was kicked...

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Glass Half Full

April 21, 2014
Glass Half Full

I don’t want to suggest that we’re freakishly early adopters here at Jacobs Media and jacAPPS.  But for the past several years, that’s the way it’s worked out.  Since launching jacAPPS in 2008, the newest smartphones and tablets have made their way to our offices, often on the first...

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Game of Content

April 18, 2014
Game of Content

Over the past several weeks, I’ve attended my share of industry conferences.  And if you ask me the most uttered eye-roll inducing phrase at many of these media and radio-related events, it sadly has to be “Content is king.” I’ve no doubt said it myself while delivering Techsurvey10 results, too. The...

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Spin City

April 17, 2014
Spin City

Last week, a big music story involving radio focused on SiriusXM programmer John Marks and how his “Highway” channel has become a music influencer. That Wall Street Journal article was highly quoted in the radio trades as Marks garnered support from a number of Country artists that he first...

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All You Zombies

April 16, 2014
All You Zombies

Once again, Mike Stern’s TV viewing time contributes some  solid morning show philosophizing for JacoBLOG readers.  Mike’s not talking about Game of Thrones or Mad Men.  Nope, it’s about zombies and DJs.  Read on. – FJ The creators of AMC’s popular zombie franchise The Walking Dead were once asked if...

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Politically Speaking

April 15, 2014
Politically Speaking

If this blog is beginning to remind you of MSNBC or Fox News commentaries, please accept my apology.  Since December, the topic of politics and radio has become strangely regular in this space.  That’s because radio has simply not benefitted proportionately during election campaigns – which pretty much means...

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The 3 M’s

April 14, 2014
The 3 M’s

One of the exciting things about looking over the master spreadsheet for a mega-study like Techsurvey10 is discovering new data and findings that you’ve never seen before. So over the next few weeks, you’ll see some key takeaways highlighted in this space and in the industry trades, but one finding...

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The End of “Stupid Pet Tricks?”

April 11, 2014
The End of “Stupid Pet Tricks?”

As David Letterman announced his retirement on his show the other night, among the insights, stories, and explanations, he uttered this simple truism: “You can’t help but think about the passage of time.  It’s the way of life.” After more than 30 years hosting Late Night on two networks,...

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No Shortcuts To Success

April 10, 2014
No Shortcuts To Success

Last week, I had the honor of moderating a session at the Worldwide Radio Summit in L.A.  One of my panelists – Emmis President of Programming Rick Cummings addressed the growth curve of NextRadio.  Rick’s words at WWRS were important, and in our opinion, worthy of being heard by...

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The Wisdom of Crowds

April 9, 2014
The Wisdom of Crowds

Sometimes it’s strange the way things work.  Last week, I presented Techsurvey10 several times – in two “stakeholder” webinars for participating stations, and in a different version before a packed house at the Worldwide Radio Summit in L.A. Early Wednesday morning on my drive to the Detroit airport on my...

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The Age Of Earn

April 8, 2014
The Age Of Earn

I certainly didn’t make up today’s blog post headline.  But following up on yesterday’s post about the inevitable rule changes on Facebook, it’s a great lead-in to the new priorities for radio in the social space. And instead of blathering on with opinion, let’s go right to the data. ...

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“Get Off My Lawn!”

April 7, 2014
“Get Off My Lawn!”

On the heels of Lori Lewis’ post last week about the rapidly declining “free ride” on Facebook was a riveting panel at the Worldwide Radio Summit that talked about social media from a corporate programming point of view. There were lots of great sessions last week in L.A., but...

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