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#NoBadRadio

March 2, 2015
#NoBadRadio

Jim Elliott is probably a bit nervous.  He’s the new chief judge for the 2015 Radio Mercury Awards, and he’s already anticipating the worst when it comes to radio ad submissions.  Sadly, he has every right to have serious trepidations about the advertising he’s about to hear. But before we get to his plight, let’s review some research about advertising in the all-important auto sector. As we pointed out in a post last week, radio’s 2014 revenue results are very checkered. Spot revenue is down, digital is up, automotive still leads, but it...

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Radio’s Most Innovative: XAPPmedia

February 27, 2015
Radio’s Most Innovative: XAPPmedia

It’s no coincidence that some of the most innovative developments in and around radio these past couple of years revolve around the advertising message – specifically, the interactive nature of platforms that connect audiences and brands. Last year, we highlighted Jelli, Mike Dougherty’s programmatic buying service. And with startups...

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Go Fish!

February 26, 2015
Go Fish!

These days, it seems like there’s a very line between the wisdom of “fish where the fish are” OR failing to do that and ending up “swimming with the fishes.”  Those are the increasingly hard choices facing broadcasters as the ad world redefines itself and its priorities. A recent eMarketer...

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Pyramid Smackdown

February 25, 2015
Pyramid Smackdown

Early last month, a post on jacoBLOG called “Pyramid Scheme” introduced the idea of an update or makeover of the original Coleman Image Pyramid. It was based on the premise that radio broadcasters are now competing in an infinitely larger media landscape. The Jacobs New Pyramid suggested a different...

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The Big 1-0

February 24, 2015
The Big 1-0

Yup, today’s the day. This blog turns ten years old– an entire decade of posts, observations, opinions, and hopefully, not too much blather about the radio business and how it fits into the expanding world of media, entertainment, and information. Many of you know Tim Davis who was our...

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I Don’t Like Mondays

February 23, 2015
I Don’t Like Mondays

With apologies to The Boomtown Rats, let’s get into the new week with some news – almost all of it good. Late last week, the RAB released its 2014 grand sales totals for the year, and (drum roll)…. Yes, 2014 was another flattish year for overall revenue (actually down 1%...

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Radio’s Most Innovative: NPR One

February 20, 2015
Radio’s Most Innovative: NPR One

When we launched our “Radio’s Most Innovative” initiative last August, we started making lists of possible candidates from the past and the present. On the latter list, NPR One was near the top from day one. If you aren’t familiar with this remarkable app, you probably don’t work in public radio. ...

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Welcome To Meme City!

February 19, 2015
meme city tampa

In case you missed it earlier this week, Tom Taylor’s NOW column published the rank order of Facebook “likeage” for radio, according to Fred Stiening’s Streaming Radio Guide. It showed rogue talker Glenn Beck leading the field, followed by the ubiquitous Dave Ramsey, and EMF’s K-Love network coming in...

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Taking a Swipe at Your Station

February 18, 2015
Taking a Swipe at Your Station

Over the course of the last several months, we have addressed the changing consumer mindset when it comes to instant-gratification. You know the phenomenon as “skipping.” Bill Jacobs wrote about it last in a post about song skipping. I followed that up with a “Welcome to the Skiposphere” post...

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We Are Not Alone

February 17, 2015
We Are Not Alone

There’s not a day that goes by where radio isn’t being attacked or under fire by the likes of Pandora, satellite radio, on-demand elements like podcasts, and even the renaissance of television. It’s a challenge for a medium – as well as the many great AM and FM radio...

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Just Spell My Name Right

February 16, 2015
Just Spell My Name Right

We all know the phrase, “There’s no such thing as bad publicity.” It’s credited to one of the greatest showmen and publicity hogs of all time, P.T. Barnum. There are exceptions, of course. One of these was noted by Irish writer Brendan Behan who opined, “…except your own obituary.”...

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Radio’s Most Innovative: WNIC’s “Pillow Talk” with Alan Almond

February 13, 2015
Radio’s Most Innovative: WNIC’s “Pillow Talk” with Alan Almond

Those of you who have been following our innovation series know that we’ve been bouncing around between today’s hot new innovations in radio broadcasting to the amazing inventions and experiments from the past that turned out to be highly successful. Some of our innovations and the people behind them...

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The Smartest Guy In The Room

February 12, 2015
The Smartest Guy In The Room

We continue to hear from people in the media and advertising communities bloviate about how “no one listens to the radio anymore.” And some of this talk is reinforced in casual conversations at middle school football games, on airplanes, and pretty much everywhere you go.  Like anything else, the more people...

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