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Market the Big Dog

March 31, 2015
Market the Big Dog

Perhaps you’ve seen these billboards in your hometown or while on vacation. The “Shot on iPhone 6” campaign is another smart effort by Apple to remind us of an amazing feature of their flagship smartphone. Adweek tells us that Apple has amassed 77 photographers in 70 cities in 24 countries around the globe to launch this visually stunning outdoor promotion. Apple pored through thousands and thousands of photos shot on its iPhone 6 – a user-generated campaign (where the consumers didn’t even know they were auditioning for an ad...

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BORRRINNNNGGGG!!

March 30, 2015
BORRRINNNNGGGG!!

I’m sitting at a Tigers vs. Marlins exhibition baseball game earlier this month, and after the Tigers made three easy outs in a row (this was a disturbing pattern, by the way), I couldn’t help but notice that straight out in centerfield was a digital clock – almost like...

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Radio’s Most Innovative: “Sexually Speaking” with Dr. Ruth Westheimer

March 27, 2015
Radio’s Most Innovative: “Sexually Speaking” with Dr. Ruth Westheimer

We’ve been showcasing innovators here in this space since last August, without a single sexual reference – until now. Sexually Speaking, featuring the most unlikely radio talent of all time – Dr. Ruth Westheimer – took on historic mores and standards in radio broadcasting – and turned them on...

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It’s A Mood Thing

March 26, 2015
It’s A Mood Thing

Back in the early ‘80s when I was programming WRIF in Detroit, there were no computer scheduling systems. There were no computers!  That meant that the songs I okayed for air were typed on 5×7 cards, colorized by category, placed in a box with dividers, and played according to...

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Different Strokes

March 25, 2015
Different Strokes

A one-size-fits-all strategy in a media world of customized choices and expanded options just isn’t viable anymore.  And media captains and content creators are learning those lessons on the digital highway.  As the great philosopher Sly Stone once noted, “Different strokes for different folks.” Every generation is different. And...

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For Whom The Benz Rolls

March 24, 2015
For Whom The Benz Rolls

The news was unmistakably good for Rock, Classic Rock, and Alternative stations last week. On the more mature side of the music spectrum, it turns out that even younger guys are gravitating to the music their parents grew up with. Luxury labels are getting more attuned to Rock as a gateway...

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Changing Jobs

March 23, 2015
Changing Jobs

Mercifully, Starbucks’ ill-fated “Race Together” message on their cups promotion ended yesterday, drawing a close to an intensely uncomfortable moment not just for the mega coffee company, but also many social media brands. In case you somehow missed it because you were ruminating over your losing brackets last week, Starbucks’ altruistic...

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Radio’s Most Innovative: NPR’s “Car Talk”/Doug Berman

March 20, 2015
Radio’s Most Innovative: NPR’s “Car Talk”/Doug Berman

One of the beauties of true innovations is that when they work, we accept them as the phenomenal winners they turned out to be.  When they strike gold, it seems like they’ve always been there. But the truth is that in their beta stages many of these wild-eyed ideas...

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I Love Calgary (and Milwaukee and Tulsa and Rochester)

March 19, 2015
I Love Calgary (and Milwaukee and Tulsa and Rochester)

We talk a lot about the value of radio focusing on the local heartbeat. And in a great feature on This American Life, host Ira Glass exposes city-themed songs for being similar to generic jingle packages that are localized for dozens of different markets. In “No Place Like Home,”...

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Cross Promotion

March 18, 2015
Cross Promotion

Earlier this week, we looked into the role that design, variety, and customization are playing in our consumer lives.  Successful brands understand the potential and the power of cross-promotion, and they work hard to optimize it. On the other hand, radio programmers know the frustration of having a great personality...

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Eat Your Own Social “Dog Food”

March 17, 2015
Eat Your Own Social “Dog Food”

No one studies the social space from a broadcast radio point of view more than Lori Lewis. And one of the voids that she often sees is that managers don’t monitor their station’s social activity like they do their on-air product. In today’s post, Lori walks you through why keeping tabs...

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Fashion Statement?

March 16, 2015
Fashion Statement?

As the Apple Watch promotional juggernaut has rolled out during the past week, analysts continue to parse the comments of CEO Tim Cook, along with offering their interpretations of what Apple is trying to do with its first wearable product. In fact, some say the number of different designs,...

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Radio’s Most Innovative: Lee Abrams

March 13, 2015
Radio’s Most Innovative: Lee Abrams

As we look back at the way that broadcast radio has evolved, morphed, branched into tributaries like satellite radio and streaming audio, Lee Abrams has been at the precipice of many of these changes, often getting there first. I think of him as radio’s “Crown Prince of Innovation.” Lee...

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