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Why Wi-Fi

July 29, 2014
Why Wi-Fi

If you’ve been following our Consumer Electronics Show and telematics conferences tours these past few years, you know the one thing we’ve learned about the “connected car” is that there’s no single pathway to success. The lack of standardization among the automakers and their suppliers was a big topic at DASH last October, because the many OEMs and Tier 1 companies are staunch competitors in a tech drag race to come up with “the answer” to the challenge of the digital dash. GM started the connectivity sweepstakes with OnStar, while...

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The Way We’ve Always Done It

July 28, 2014
The Way We’ve Always Done It

More than a year ago, we ran a blog post called “Gone Mobile” that highlighted two photos taken from the same vantage point at St. Peters Square in the Vatican – taken eight years apart. It was a stark reminder about how much our world has been changed by...

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Weird

July 25, 2014
Weird

So Al Yankovic’s newest effort, Mandatory Fun, is the #1 best-selling album in the country?  Wow.  Amazing.  Weird. Weird?  Not really. When you think about the state of the music industry and the rapid change in the ways that personality brands have the ability to market themselves, it’s not...

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How Do We Make Money With Social Media?

July 24, 2014
How Do We Make Money With Social Media?

That is the question, and one that Lori Lewis gets asked a lot. After all, stations are aggregating likes, followers, and connections at a rapid rate.  Why shouldn’t they monetize them? And in fact, there are ways to motivate and engage these socialized consumers.  But there are also downside risks...

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Going Backstagers

July 23, 2014
Going Backstagers

Yesterday, Mike Stern wrote a guest post about “super consumers.”  The idea of focusing on hardcore P1s has been around for decades, but the advent of new media tools changes the conversation and the strategy.  This played out in a recent Nielsen Insights memo that talked about the value of finding...

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Radio Needs To Be More Cheesy

July 22, 2014
Radio Needs To Be More Cheesy

Mike Stern has programmed lots of great radio stations in small markets and Top 5 metros alike.  No matter where you go, super fans – or as they are often called, “contest pigs” – are always part of the package.  In today’s guest post, Mike takes a look at...

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The Anatomy Of A Tweet

July 21, 2014
The Anatomy Of A Tweet

An ongoing trend in social media is the realization that the free ride is, in fact, over.  Maybe it never truly existed, but like many things free, it felt pretty good for a while. Facebook, and then Twitter, convinced brands (or did brands convince themselves?) that for absolutely zero...

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Tick Tock

July 18, 2014
Tick Tock

Last week, Dave Martin fired off a tweet featuring a cartoon created by the brilliant marketer, Tom Fishburne.  It depicts a corporate meeting that has the ring of truth for some of you who work for companies going through the difficult transition that has impacted the world of media over the...

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Making A Statement

July 17, 2014
Making A Statement

Last week, I was reminded by Don Anthony that Steve Dahl’s famous “Disco Demolition” at Comiskey Park (in an aborted doubleheader with my Detroit Tigers) was celebrating its 35th anniversary. When you look back at this bombastic event, it doesn’t feel dated.  More to the point, it begs the...

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It Didn’t Happen Unless There’s A Selfie

July 16, 2014
It Didn’t Happen Unless There’s A Selfie

Lori Lewis calls herself “a student of social media” even though she’s more knowledgeable than anyone we know in and around the radio business.  The truth is that we’re all learning the in’s and out’s of what it means to behave socially on sites like Facebook, Twitter, Instagram, and Pinterest. ...

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“Netflix Is Not Television!”

July 15, 2014
“Netflix Is Not Television!”

Now I’m not sure if a broadcast or cable TV network executive ever actually uttered the words, “Netflix is not television.” But I’ll bet a lot of them thought about it these past couple years, since House of Cards and then Orange Is The New Black became mega TV hits from...

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Take A Letter

July 14, 2014
Take A Letter

The story of how Tamara Keith ended up at NPR is an inspiring one that was covered in both Scott Simon’s blog and on NPR’s Weekend Edition Saturday earlier this month.  She was 15 years-old when she wrote that first letter to NPR host Scott Simon. I hope you take three...

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538 and Classic Rock

July 11, 2014
538 and Classic Rock

Earlier this week, my email box blew up with notifications from friends and clients about a new research study about the Classic Rock format.  But this one wasn’t put together by an analyst like Philippe Generali, Charlie Sislen, Nielsen, Mediabase, or one of the radio trade publications. It came from FiveThirtyEight.com...

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