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Going Backstagers

July 23, 2014
Going Backstagers

Yesterday, Mike Stern wrote a guest post about “super consumers.”  The idea of focusing on hardcore P1s has been around for decades, but the advent of new media tools changes the conversation and the strategy.  This played out in a recent Nielsen Insights memo that talked about the value of finding and delighting these uber fans. And in a different memo geared to their TV clients, a Nielsen Newswire piece – “Connecting With Social Brand Ambassadors” – makes the case for “super consumers” as the biggest spenders in any category, so the...

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Radio Needs To Be More Cheesy

July 22, 2014
Radio Needs To Be More Cheesy

Mike Stern has programmed lots of great radio stations in small markets and Top 5 metros alike.  No matter where you go, super fans – or as they are often called, “contest pigs” – are always part of the package.  In today’s guest post, Mike takes a look at...

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The Anatomy Of A Tweet

July 21, 2014
The Anatomy Of A Tweet

An ongoing trend in social media is the realization that the free ride is, in fact, over.  Maybe it never truly existed, but like many things free, it felt pretty good for a while. Facebook, and then Twitter, convinced brands (or did brands convince themselves?) that for absolutely zero...

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Tick Tock

July 18, 2014
Tick Tock

Last week, Dave Martin fired off a tweet featuring a cartoon created by the brilliant marketer, Tom Fishburne.  It depicts a corporate meeting that has the ring of truth for some of you who work for companies going through the difficult transition that has impacted the world of media over the...

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Making A Statement

July 17, 2014
Making A Statement

Last week, I was reminded by Don Anthony that Steve Dahl’s famous “Disco Demolition” at Comiskey Park (in an aborted doubleheader with my Detroit Tigers) was celebrating its 35th anniversary. When you look back at this bombastic event, it doesn’t feel dated.  More to the point, it begs the...

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It Didn’t Happen Unless There’s A Selfie

July 16, 2014
It Didn’t Happen Unless There’s A Selfie

Lori Lewis calls herself “a student of social media” even though she’s more knowledgeable than anyone we know in and around the radio business.  The truth is that we’re all learning the in’s and out’s of what it means to behave socially on sites like Facebook, Twitter, Instagram, and Pinterest. ...

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“Netflix Is Not Television!”

July 15, 2014
“Netflix Is Not Television!”

Now I’m not sure if a broadcast or cable TV network executive ever actually uttered the words, “Netflix is not television.” But I’ll bet a lot of them thought about it these past couple years, since House of Cards and then Orange Is The New Black became mega TV hits from...

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Take A Letter

July 14, 2014
Take A Letter

The story of how Tamara Keith ended up at NPR is an inspiring one that was covered in both Scott Simon’s blog and on NPR’s Weekend Edition Saturday earlier this month.  She was 15 years-old when she wrote that first letter to NPR host Scott Simon. I hope you take three...

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538 and Classic Rock

July 11, 2014
538 and Classic Rock

Earlier this week, my email box blew up with notifications from friends and clients about a new research study about the Classic Rock format.  But this one wasn’t put together by an analyst like Philippe Generali, Charlie Sislen, Nielsen, Mediabase, or one of the radio trade publications. It came from FiveThirtyEight.com...

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Is Public Radio On Your Radar Screen?

July 10, 2014
Is Public Radio On Your Radar Screen?

True story: More than a decade ago, I’m on the phone with a Classic Rock PD who was quite exuberant about his spring book. That’s because his station finished in the Top 5 25-54, triggering a ratings bonus. A week later we’re on the phone, and I ask him how he’s spent...

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World’s Largest (App) Store

July 9, 2014
World’s Largest (App) Store

Today marks the sixth anniversary of the opening of a store that has changed the world.  No, it’s not a brick and mortar operation and you won’t find it on your GPS. But the Apple App Store has changed our world in just a few short years, so let’s get...

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“Up Next, The Connected Car May Kill You”

July 8, 2014
“Up Next, The Connected Car May Kill You”

When did the National Enquirer break into radio?  Or maybe we’re talking about your typical local TV news tease. But these days, it seems like everyone’s jumping on the “connected car” bandwagon with their own version of “expert advice” and hype about what you should do about radio’s relationship with the...

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The Sharing Economy

July 7, 2014
The Sharing Economy

Technology – combined with trust – is creating an entirely new transactional model and cultural mindset:  sharing.  And it’s growing fast. You no doubt have heard of many startups that are based on the concept of sharing - using resources that are just gathering dust, and getting the most out of them...

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