The news that Yahoo is paying a reported $1.1 billion for Tumblr says a great deal about the differences in how broadcast and digital media executives view teens – otherwise known as Generation Z. For Yahoo’s Marissa Mayer, there’s a realization that in web circles, her brand is graying – rapidly. While Yahoo was a hot, exciting search brand that we all remember from our early days on the “worldwide web,” today it is struggling for relevance, especially among younger Internet users. As The New York Times notes, Yahoo has...
















