The big news yesterday? XM hikes prices $3 a month. Remind you of anything? Like the way your cable company does business? And you know how highly regarded cable is with its customers. Radio hasn’t had a price hike since Marconi invented it.
OK, we’re all seeing it in various research settings – there’s something going on among teens, 18-24s and Classic Rock. But then again, many of you don’t need research because you have kids who are spending more time listening to Led Zeppelin than they do 50 Cent or Godsmack. So what’s the deal? Here are some reasons: Classic Rock is getting mass exposure in unique places. I’m seeing clusters of national TV commercials that include three or more spots that sport Classic Rock soundtracks. Whether it’s the Yardbirds on...