Everybody in radio should have one of these. They’re called RadioSharks, and it’s akin to a TiVo for radio. But the real application is that you simply install the provided software, plug the Shark into a USB port on your computer, and up pops a radio dial. You “tune in” the station of your choice, adjust the Shark (built-in antenna), and start recording whatever you like directly onto your hard drive. You can then listen to whatever you “taped” late or burn it to a CD. There’s also a...
The ongoing topic these past few posts is streaming. If you’re providing a stream of your audio online, how do you get that message across to current fans and cumers? Hit them where they are – the Internet. A few years ago, Jacobs Media was involved in an Internet advertising venture called FastBlast. The concept was to determine web sites a station’s listeners visit, and run targeted banner ads designed to drive web visitors back to a special online contest. In the early 2000’s, it was difficult to buy...
We’re talking about streaming – how to most effectively get the word out to your cume (and beyond) that you’re providing this service. Because you’re probably not running commercials at stopsets, what do you use to fill those breaks? If you’re just playing another song or running filler material, rethink how you’re using this inventory. Create specific promos for the stream – reminding web users they’re listening to your station, while providing them with other times and situations when they can use your stream. In this way, you help...
Radio stations and companies are finally waking up to the reality that providing a stream isn’t just a neat idea – it is essential if radio is to compete with new media. So, if you’re providing a stream – or will be in the near future – congratulations on getting in-tune with your listeners. But how do you get the word out to the audience that you’re providing this Internet service? Of course, there’s your own air. “Teach” the audience you’re streaming and connect the dots for them. Let...
We are thrilled to hear that so many stations / companies are actively pursuing streaming their audio signals on their web sites. This is long overdue, and we at Jacobs have been pushing this hard for some time now. Local radio needs to get in this game… yesterday. We have the familiar brands and the local content to be more relevant than anything that AOL or MSN can offer. One caution to companies and stations that are rapidly moving in the streaming direction – purchase high-quality streaming. A stream...
It’s becoming an on-demand world. You know this if you own a TiVo. Now, many cable companies are offering DVRs – or digital video recorders – as part of their digital boxes. This trend is going to proliferate quickly, despite the protests of TV broadcasters who are justifiably terrified their commercials will be lost in world of fast-forward. There’s only so much "product placement" they’ll be able to buy. On-demand is what makes iPods and personal Mp3 players so attractive to music lovers. In most of the L.A.B.s (Listener...
First, HFS threw in the towel. Last week, Radio One shut down Y100 in Philly. And now rumors are swirling about the fate of WXRK/New York in the post-Stern universe. So, of course, this is going to fan the flames of concern about Alternative – yet again. I spoke with former Y100 PD, Jim McGuinn, about the reactions to the demise of the station. You can see the grassroots protest site that’s gone up at www.y100rocks.com. The interesting thing about this listener-driven activity is that it’s been organic. ...
What’s the biggest threat to radio over the next few years? Perhaps it’s satellite radio or maybe it’s Internet “radio.” Yet, terrestrial radio can compete against both, if we focus on what got us to the dance. We’re going to be a cheaper alternative to XM and Sirius, and if we start streaming initiatives en masse, we have the best established brands on the World Wide Web. Some feel the bigger threat is the iPod. We’re continuing to see research that shows that as many as one-third of listeners...
The big news yesterday? XM hikes prices $3 a month. Remind you of anything? Like the way your cable company does business? And you know how highly regarded cable is with its customers. Radio hasn’t had a price hike since Marconi invented it.
OK, we’re all seeing it in various research settings – there’s something going on among teens, 18-24s and Classic Rock. But then again, many of you don’t need research because you have kids who are spending more time listening to Led Zeppelin than they do 50 Cent or Godsmack. So what’s the deal? Here are some reasons: Classic Rock is getting mass exposure in unique places. I’m seeing clusters of national TV commercials that include three or more spots that sport Classic Rock soundtracks. Whether it’s the Yardbirds on...
RT @MeltdownWRIF: I've been on the radio for 24 years. I need a billboard! @DaveandChuck http://t.co/pWFA7aXv7W
Smartphones enable the listeners to become content creators. TY @benharper87 @Iamchrislaney @chuckdoud @lorilewis http://t.co/h1RwfLnlD3
“We should be building great things that don’t exist"-Larry Page. Again, @CMSucks hits a bulls-eye! http://t.co/zO530P7NAM What radio can do with smartphone created content from listeners that Pandora cannot. http://t.co/h1RwfLnlD3 + @nanradio
RT @PaulJacobsMedia MT @localbeeco: On the go & don't know where to find good food? Try new #FoodTripping app by @SHFT @adriangrenier @Ford A month after the Boston Marathon bombing, how consumers are changing the world with their smartphones.http://t.co/h1RwfLnlD3 Radio+video+smartphones+social TY @tomirwindigital @andreakleid @chuckdoud @lorilewis @giffordtweet @yourmombot http://t.co/h1RwfLnlD3 RT @FisherOnTheAir: Loose Tweets Sink Fleets: Military Lessons For Radio Creating Social Brands by @LoriLewis - http://t.co/YikKNHKfn3 Radio listeners are no longer passive players. They're armed with smartphones & creating content. http://t.co/h1RwfLnlD3 Christian Radio Highly Recommended Says Jacobs Media TechSurvey9 http://t.co/zaYsYflZ9n via @allaccess "We can't fail at telling good stories anymore"- @boughb What's your story? (And it can't be commercial free music sweeps) #Twitter4Brands RT @Piron: "The brand is not what you say it is, it's the totality of what the consumer experiences." #twitter4brands #IWNY http://t.co/YiGN1Fzl29 Ha! #Radio New awkward-interview technique: Read off some of the people the interviewee follows on Twitter #twitter4brands The value of visuals - the changing POV of smartphones & social media & what it means to radio. http://t.co/h1RwfLnlD3 RT @JAGtheDJ: Loose Tweets Sink Fleets: Military Lessons For Radio Creating Social Brands http://t.co/kg4Ps479ZN via @allaccess and @lorilewis
Bad Ads 15 comment(s)Final Vinyl? 11 comment(s)Roller Coasters 10 comment(s)TV Is Kicking A__ 8 comment(s)Lose the Bow Tie 8 comment(s)Elevator Pitch 6 comment(s)Encore, Encore! 6 comment(s)Acknowledgment 101 4 comment(s)There’s A (TV) App For That 4 comment(s)