We’ve talked a lot in this space about how podcasting – audio on-demand for mp3 players (or just making radio segments available for download) – is a great avenue for terrestrial radio to follow. While so many new technologies (think satellite radio) either exclude us or attempt to outdo us, podcasting utilizes radio’s natural asset – our content – by making it available when listeners want to hear it. In a recent New York Times article, "The Battle for Eardrums Begins With Podcasts," (no longer free via NYT.com –...
