Seth Godin’s latest book, "All Marketers Are Liars," is out and fits in nicely with his previous writings. While nowhere near as strong as "Permission Marketing" or "Purple Cow," Godin’s key message is that your product/brand has to give consumers a story – something positive and desirable they can believe, carry with them, and communicate to others. Starbucks does this. Sadly, most GM products do not. While there are some nuggets in "Liars," this passage stood out to me: "One competitor makes a change and suddenly the entire competitive...
