A number of years ago, we coined the phrase, "Retail Radio," a consultantese rip of "Retail Politics" – the fine art of working the streets to win votes. As we learned from Edison’s Larry Rosin, the results of political races are often determined by a factor as simple as whether voters meet a candidate in person. This is why even superstar politicians like George Bush and John Kerry – with multi-million dollar media war chests – show up every day at spaghetti dinners, school presentations, union halls, and diners. ...
