Dave Beasing found an article in Wednesday’s New York Times (free subscription required) that has our office buzzing (hey, it’s a holiday week). It’s about a new beta test Google service called "Trends." It’s based on the number of searches for various words, and it allows users to compare terms – like NASCAR versus NBA, for example. You can choose the period of time, as well as the country in which you want to perform the search. The premise is that searches are predictive. And as the article points...
