Remember sitting around the conference table, listening to the rationale for not targeting teens? The conventional wisdom was, "They’ll find radio when they’re in their 20′s. We just can’t afford to target them because we can’t sell them." That was then. This is now. Speaking at a cable television convention, Alan Wurtzel, NBC Universal’s President of Research & Media Development, spoke about how tomorrow’s media consumer will differ from today’s. His point was the Gen Y (15-28 year-olds) are the emerging majority. And their interest in new technology is...
