Daily Archives: September 7, 2007

While everyone may be talking about the new video playing Nanos, as well as the new iPod Touch (in essence an iPhone without the phone), our eye was drawn to the new iPod Classic.  Back in ’85, Coca Cola used the "classic" moniker to rescue the company from the New Coke debacle. At that same time, I was rolling out the Classic Rock format, and it was quite serendipitous when Coke unveiled the "C-word" and slapped it on millions of cans and bottles.  It became clear to marketers that...

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