Much has already been written about these new satellite radio ratings numbers released by Arbitron from the Spring ’07 survey. Some are questioning the accuracy of the data, suggesting that listening levels are understated, given the challenging task of recording channel numbers from XM and/or Sirius stations, and other methodological aspects. I will leave this discussion to the ratings research mavens to haggle over, but the thrust of these numbers and their implications are obvious. As we have been pointing out over the past couple of years, satellite radio...
