Rick Balis sent me a couple of promos that promote their new online "Museum." It’s all about "stories." As Seth Godin says in his new book (Meatball Sundae), "Stories spread, not facts. More than almost any other company, Disney was built on a story. What’s the story of your next film? Is it authentic, or did your marketing folks dream it up after the project was finished?" Promo for KSHE’s Rock Museum Download as an MP3 File One of the reasons why KSHE has endured and flourished over the...
RT @chuckdoud: @fnjacobs @lorilewis thank you for being one of the few firms out there offering truly Gratis educational materials for the industry. RT @MeltdownWRIF: I've been on the radio for 24 years. I need a billboard! @DaveandChuck http://t.co/pWFA7aXv7W
Smartphones enable the listeners to become content creators. TY @benharper87 @Iamchrislaney @chuckdoud @lorilewis http://t.co/h1RwfLnlD3
“We should be building great things that don’t exist"-Larry Page. Again, @CMSucks hits a bulls-eye! http://t.co/zO530P7NAM What radio can do with smartphone created content from listeners that Pandora cannot. http://t.co/h1RwfLnlD3 + @nanradio
RT @PaulJacobsMedia MT @localbeeco: On the go & don't know where to find good food? Try new #FoodTripping app by @SHFT @adriangrenier @Ford A month after the Boston Marathon bombing, how consumers are changing the world with their smartphones.http://t.co/h1RwfLnlD3 Radio+video+smartphones+social TY @tomirwindigital @andreakleid @chuckdoud @lorilewis @giffordtweet @yourmombot http://t.co/h1RwfLnlD3 RT @FisherOnTheAir: Loose Tweets Sink Fleets: Military Lessons For Radio Creating Social Brands by @LoriLewis - http://t.co/YikKNHKfn3 Radio listeners are no longer passive players. They're armed with smartphones & creating content. http://t.co/h1RwfLnlD3 Christian Radio Highly Recommended Says Jacobs Media TechSurvey9 http://t.co/zaYsYflZ9n via @allaccess "We can't fail at telling good stories anymore"- @boughb What's your story? (And it can't be commercial free music sweeps) #Twitter4Brands RT @Piron: "The brand is not what you say it is, it's the totality of what the consumer experiences." #twitter4brands #IWNY http://t.co/YiGN1Fzl29 Ha! #Radio New awkward-interview technique: Read off some of the people the interviewee follows on Twitter #twitter4brands Putting the audience to work -socially - at events and promotions just makes so much sense. http://t.co/Eq6NwrthQj via @fnjacobs #Radio
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