True story. I was sitting in a high-level client meeting not long ago. We were discussing hiring someone for a full-time on-air position. The station in question has been around for a long time, and rarely makes a change in its lineup. We started throwing out some possible “suspects” for the job when the PD mentioned that a veteran jock had resurfaced at the station, holding down an occasional weekend shift. Everyone at the table remembered the guy in question, but none of us had heard him in years....
