Faster Than You Think

April 25, 2011
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Kurt Hanson At the RAIN conference in Vegas, Kurt Hanson addressed his attendees with his popular “State of the Industry” address.

While some of the same basic themes that Kurt has been espousing for some time were in place, he led off the session with something for all the attendees – and all of you reading this blog – to think about:

“Things are moving faster than we think.”

Then in his own patented, mercurial way, Kurt walked us through support data but also some anecdotes that suggest that while we’re all together on this merry-go-round, we aren’t always feeling the rising velocity because we’re too busy just hanging on.

Now this might not sound like a very profound statement to you on the surface, but if you think about some of the ways in which our world has changed in the recent past, it is a bit mind-boggling.

I’m not talking about over the past 10 years, but in many cases, in just a few years or even months.  Here are some anecdotes of my own – some of the things that make me sit up and wonder whether we even realize the pace of our tech lives:

Popular Cameras_Flickr Community

Twitter Relationship Graph

What changes are you seeing that confirm that things are moving faster than you think?

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4 Responses to Faster Than You Think

  1. Jay Deacon on April 25, 2011 at 10:04 AM

    How do I know things are moving fast?
    http://www.youtube.com/user/oldnavy#p/a/u/0/kD_9JFM67Bo
    I see an Old Navy commercial asking smartphone users to Shazam it. When you do—not only do you get the single ready to download on your phone (hello breaking new artists), you get to shop for the clothes and learn everything about Old Navy you ever wanted. All that is missing is a #oldnavy logo on the bottom of the screen.
    And as an Old Navy shopper—it makes me think my clothes are WAY more hip than they really are. (hard to spend more than $22 on a pair of jeans these days)

  2. Fred on April 25, 2011 at 10:32 AM

    Wow, great example of retail moving very quickly on the new media train. Thanks, Jay, and enjoy those jeans.

  3. Chuck Jeffries-Smith KFOG-KNBR-KSAN on April 25, 2011 at 8:04 PM

    Once in a Creative Team brainstorming session with (then-KFOG-KSAN GM) Dwight Walker, it was quoted (from Alice In Wonderland if memory serves) “Soon, you’re going to have to run as fast as you can JUST TO KEEP UP. How fast will you have to run to get ahead, she asked? Faster than you can ever imagine…”
    That meeting was in 1999
    Chuck Smith

  4. Fred on April 26, 2011 at 8:18 AM

    Chuck, we all have those memories of meetings, memos, studies that we’ve seen or even conducted. And now, you’re dead on – “faster than you can ever imagine.”
    Dwight always had an eye to the future.
    Thanks for reading out blog & taking the time to comment.

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