Leave it to the RAB in the UK to come up with something a little different that supports radio listening – as a mood lifter. In a study conducted by Sparkler Research (which sounds pretty happy, too), a sample of 1,000 people affirmed that radio listeners report higher levels of happiness and energy – especially compared to television. So maybe you’ve already read this study, nodded at the results, and moved on. But there is a lot to think about when considering the emotional state of your audience –...
