If commerce totally overshadowed content, then you’d probably start seeing promotions like this one: Except this isn’t a hypothetical example – it actually happened. Now I don’t want to stereotype Major League Baseball fans, but if you looked at their list of the Top 100 artists they’d pay to see in concert, Sade wouldn’t make the Top 1,000. Yet, Ticketmaster obviously holds sway over MLB – thus this email blast that had to leave a bunch of hardy baseball fans scratching their heads. You have to protect your database –...
