Our on-staff social media maven, Lori Lewis, is always looking for “best practices.” She found a great example of corporate communication from none other than one of the world’s global icons. Enjoy. What a headline. Sir Richard Branson? The Founder and Chairman of Virgin Records who has an empire that is described as “300 companies in 30 countries that span diverse industries such as music, travel, health and beyond” is happily tweeting? He can’t possibly have time for what many dismiss as time-sucking social media, can he? Mashable recently...
