Daily Archives: October 27, 2011

Research Shmesearch

October 27, 2011
By
Research Shmesearch

We’ve devoted space on this blog over the past few weeks to analyze the Netflix (Qwikster) debacle.  It’s one thing when a radio company chooses an ill-fated format or personality.  It’s another when one of the most popular, innovative new media brands in history makes a spectacular miscalculation. How painful has Netflix’s fall been financially?  In July, the stock was at $300.  As I write this post, it is just south of $80.  But that’s just the money part.  What kind of reputational damage has Netflix suffered as a...

Read more »