“Now Hiring.” Now there’s a headline you don’t see every day. There’s not a whole lot of hirin’ going on anywhere in radio. Or is there? We’ve talked to more than a hundred job-seekers in the past few months during this most recent purge, RIF, down-sizing, scale-back, realignment of human resources, or whatever the hell you want to call it. Hundreds of people I’ve never heard of in the radio business have LinkedIn with me. And as many of you know, we’ve even created a “Ready To Rock” page...
In our travels this year at Jacobs Media, we have spent as much time talking with clients about the role of social media at their stations as we have music testing, sales remotes, and “bowtie clocks.” I think this is a good sign because it signifies that broadcasters are discovering different avenues of communication with their audiences, as well as new ways to provide a better consumer experience. But radio has a long way to go in this space. In yesterday’s post, we talked about the need for radio to act...
No, not B2B or B2C, but P2P – person to person – the way in which real people communicate with each other. We all know how to do this, and in fact, most of us do this pretty well each and every day of our lives. How come we seem to forget about basic, direct, personal communication when the mic opens at most radio stations? Or when we logon to the station’s Facebook page? It’s because most of us were trained for broadcasting – not necessarily communicating or interacting in...
As this year flies by, we’d like to thank all of you who read our blog regularly, as well as those who create content via your comments and thoughts. We wish you a happy, safe, satisfying, and long Thanksgiving weekend. Best wishes for easy airport, train, and car travel, as well as good times with those who matter in your lives. And we hope your shopping mission (should you decide to accept it) goes off without a hitch, too. See you right back here Monday morning with fresh-baked content. No...
We have long heralded the way in which advertisers have used Classic Rock songs to set just the right tone for their brands. And of course, there’s been the NFL’s consistent use of Classic Rock artists at Super Bowl halftime shows. But if you’ve been watching TV this fall, something else is revolving around the Classic Rock phenomenon – the “real life” ways in which many big songs are enjoyed. And the human factor that reveals how people have fun with the music they love. We’ve got two different examples where the poster boys...
Where did the year go? I know I’m speaking for many of you who woke up this morning, realized that Thanksgiving is here, and Christmas is just around the corner. I always enjoy this time of the year because it offers a chance to reflect, remember, and recharge for the new year. As was the case this past January, Paul and I will be heading out to Las Vegas in January for the Consumer Electronics Show. Last year, we learned an immense amount during a whirlwind three days, as we jockeyed...
Why is it that most sequels never seem to match up to their original? From Jaws 2 to Fletch Lives, it seems like that second effort almost always falls way short. That is, until you see Lori Lewis’ next video in her “The State of Radio Series.” Lori’s little animated characters take on some important topics – station responsiveness, connectedness to listeners, and the ability to work with socially savvy audience members to help spread your great stories. >EMAIL RECIPIENTS: CLICK HERE TO VIEW LORI LEWIS’ VIDEO< As we plan...
Here’s a question for everyone in radio at the station level? How do you define your brand? Do you consider yourselves “The Classic Rock Station” or the station that plays “Favorites of the ‘80s, ‘90s, and Today?” Or are you “The News Authority?” And how would your audience describe you? The fact is that radio stations – when they’re operating well – are more than just a positioning statement or a format. They’re a lifestyle. And great brands do more for consumers than just play great songs or have...
These days, it is often about reputation – how to build and maintain a good one. And also how to turn around a reputation that has been sullied. So much about what we read in the news these days about personalities tends to be reputation-based, whether you’re looking at Jerry Sandusky or Herman Cain. Yes, there are often legal implications that impact reputation, but oftentimes, it is the celebrity himself that has repair work to do. Case in point: Detroit Lions defensive sensation, Ndamukong Suh, whose reputation for being...
Have we really been doing the Summit for 16 years in a row? Apparently so, and this post will give you lots of reasons why we hope to see you in Baltimore on December 7th for a day of learning and career growth. (Not to mention Arbitron’s great agenda as part of their Client Conference, December 6-8 where Clear Channel’s Bob Pittman will be the featured guest). This year, we’re speeding up the sessions, cramming in more great presenters and thought-leaders out of respect for our own attention deficit...
RT @Conclave: Don't get left behind. The next FREE Conclave Webinar; @JacobsMedia Tech Survey 9. Going fast, register NOW. http://t.co/cAKS3RB5y6
“Will we treat social media as a fortress to be defended or as a field of maneuver?” - Ask the US military. http://t.co/SgJQeDirmD
Loose Tweets Sink Fleets - Military Lessons For Building A Social Brand http://t.co/ZxcuNe8HVJ #Radio RT @TheBuzzKnight: RT@Jacobsmedia...great insight!
Loose Tweets Sink Fleets http://t.co/ewLUt0K2Fy RT @TheBuzzKnight: RT@Jacobsmedia...great insight!
Loose Tweets Sink Fleets http://t.co/ewLUt0K2Fy RT @FisherOnTheAir: How to use social media for customer service http://t.co/kUTgci4G46 via @coxbusiness Why @MarissaMayer / Yahoo buying Tumblr is a message about why radio should start listening to Gen Z. http://t.co/8MbrNtpVwn via @fnjacobs After Looking At Highlights Of The U.S. Armed Forces Social Strategy, Is Your Station's Social Mission Crystal Clear? http://t.co/80U0x84GP5 RT @CoreyBlake9000: @lorilewis Forbes: Seven Ways To Instill A Superhero Code Of Conduct Into The Next Generation Of Entrepreneurs http://t.co/B1mAFcAboK RT @BeasleyDigital: RT @lorilewis: Loose Tweets Sink Fleets http://t.co/YIe5FwhF8u #Radio #MemorialDay "You can't force trust" - how the US military's social media policy can help yours. http://t.co/SgJQeDirmD @lorilewis How Twitter Is Reshaping The Future Of Storytelling http://t.co/1UbFdAbHp0 via @RitaJKing Each format-centric audience has a digital footprint. Techsurvey9 reveals Sports radio fans May 29th. http://t.co/ubUcqjJM2a RT @Josh_Hastings: Right on the money. RT@lorilewis: Loose Tweets Sink Fleets http://t.co/JyH2GhQZWr #Radio #MemorialDay RT @fnjacobs As we near Memorial Day, @lorilewis with some great social media lessons from the U.S. military. http://t.co/eQM2HAeupZ #Radio Grab those boots & check out some great Department of Defense tips about how to connect with your community. http://t.co/SgJQeDirmD RT @SportsRadio101: @jacobsmedia techsurvey 9 results for #sportsradio next Wednesday 5/29 details here http://t.co/ZedtGZfUai
Bad Ads 15 comment(s)Final Vinyl? 11 comment(s)Roller Coasters 10 comment(s)TV Is Kicking A__ 8 comment(s)Lose the Bow Tie 8 comment(s)Elevator Pitch 6 comment(s)Encore, Encore! 6 comment(s)Acknowledgment 101 4 comment(s)There’s A (TV) App For That 4 comment(s)