Monthly Archives: December 2011

Best Of jacoBLOG – No Sale 2

December 30, 2011
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Best Of jacoBLOG – No Sale 2

As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.”  But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics.  The blogs that wrap-up the year generated the most traffic and comments. Pandora has been a big story throughout 2011, and I’m proud that our company has been in a leadership role when it comes to providing research and perspective on the challenges –...

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Best Of jacoBLOG – The Dying Rock Format

December 29, 2011
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Best Of jacoBLOG – The Dying Rock Format

As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.”  But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics.  The blogs that wrap-up the year generated the most traffic and comments. The summer months saw a number of format changes in radio, and many involved music stations switching to “spoken word” formats.  Radio Ink’s Ed Ryan (along with other trade journalists) began to opine...

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Best Of jacoBLOG – Why NPR Matters To Radio

December 28, 2011
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Best Of jacoBLOG – Why NPR Matters To Radio

As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.”  But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics.  The blogs that wrap-up the year generated the most traffic and comments. NPR has had a strange and challenging year, and back in March, Paul wrote a great post that spoke to this organization’s value to all of radio.  Public Radio is an important...

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Best Of jacoBLOG – Big Frank Left You Off The Buy

December 27, 2011
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Best Of jacoBLOG – Big Frank Left You Off The Buy

As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.”  But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics.  The blogs that wrap-up the year generated the most traffic and comments. This post really got the buzz going about the role of Groupon, coupons, and radio’s local sales efforts.  Since it was written, Groupon has gone public, of course, and radio continues to...

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Best Of jacoBLOG – The Case For HD Radio

December 26, 2011
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Best Of jacoBLOG – The Case For HD Radio

As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.”  But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics.  The blogs that wrap-up the year generated the most traffic and comments. Today’s entry was a result of our trip to CES in January (yes, we’re going again next month), and how many in the consumers electronics and automotive industries view radio.  We surprised a...

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Best Of jacoBLOG – Bombasity & Bloviation

December 23, 2011
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Best Of jacoBLOG – Bombasity & Bloviation

As we have done the past couple years, our final posts to wrap-up 2011 are our version of a “Best of.”  But this year, we’re not making these calls based on OUR opinion of what resonated with you – instead, we’ve turned to the metrics.  The blogs that wrap-up the year generated the most traffic and comments. We start with an entry about how radio has lost its bragging rights, the need to “walk the walk,” and some thoughts about the Merlin Media sign-ons.  This one generated a LOT...

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Social Job Search 2

December 22, 2011
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Social Job Search 2

In yesterday’s post, Lori Lewis reviewed her tips for job hunting using social media that she presented in a recent Conclave webinar.  Today, a snapshot of some of the questions that participants asked.  If you have questions for Lori, leave them as comments below or email her directly: lori@jacobsmedia.com Would you recommend sending aircheck emails directly to the Program Director to circumvent corporate job websites? The key is to follow instructions.  If there’s a job opening you have your eye on, use the social space to find your “6...

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Social Job Search

December 21, 2011
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Social Job Search

Last week, Lori Lewis hosted a webinar for Conclave about how to use the “new tools” in order to job prospect.  This is a very difficult time for many in radio, and the typical pathways that used to lead to new career opportunities have changed.  As a company, we have tried to make the situation better, but there’s no doubt that we’re coming up short.  Lori’s participation in this webinar and writing this blog is another attempt to help out. The events of the past several months are a...

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Vote For Howard

December 20, 2011
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Vote For Howard

The story that Howard Stern will become a judge on America’s Got Talent is fascinating news all around.  For Howard, it’s a chance to get back on center stage.  Sure his investment portfolio has been greatly inflated since joining Sirius, but his influence, power, and buzz have been diminished since he’s been on a much smaller stage. Now with the reach and viral quality of a show like AGT, Howard becomes a household name again, in much the same way that Stephen Tyler was able to expand his circle in ways...

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Gone Fishing

December 19, 2011
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Gone Fishing

How often have we heard the phrase, “Fish where the fish are” throughout our radio careers? We all believe this intuitively, and that’s why at Summit 16, we featured the Director of the U.S. Census, Dr. Robert M. Groves, to walk attendees through some of the mega-changes that are occurring within the population.  Immigration is flourishing in America.  Those who describe their ethnicity in multi-cultural ways are showing rapid growth.  And minorities are moving into communities where you’d least expect them to live. Fish where the fish are. We do this with...

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