We’ve talked a great deal this year about the changing “desktops” increasingly offered by the automakers – systems with icons that offer a myriad of 4-wheel entertainment. To learn more about what’s new, we’re slated to be back at CES next month, and once again, the autos will be there in force.
In past years, Ford’s Alan Mulally has keynoted. Already set for the 2012 show is Dieter Zetsche, chairman of Daimler AG, the people who make Mercedes Benz vehicles. It’s shaping up to be another momentous year as the auto companies continue to commit resources and energy toward making their cars rolling consumer electronics centers.
As the last bastion of radio listening, cars are now shaping up to be a major challenge for radio. Increasingly, Wi-Fi connections will become the norm, enabling motorists to stream just about anything. How will radio’s streams compete with better quality competitors? And what will radio’s share of “real estate” on these new automotive desktops look like as these systems proliferate and become more sophisticated?
For a hint, look at Cadillac’s newest effort – CUE. It stands for the “Cadillac User Experience” (yup, CX/UX is an ongoing theme, too). And it should cause you to stop and consider what’s going on here.
In this 2:26 promo video for CUE, Pandora has presence for 26.5 seconds. Its logo is prominently displayed, while radio is among a sea of equally positioned smaller options on the Cadillac desktop.
After you watch this video, you won’t be asking whether Pandora is radio. You’ll be asking, “Where’s radio?”