The folks at FMQB recently featured me in a “Programming To Win” column – and instead of writing about programming, I wrote about sales. That’s because radio as an industry is in dire need of a better sales story. That’s been Bob Pittman’s message for much of 2011, and you heard it repeated in various forms by several different people at the recent Arbitron Client Conference/Jacobs Summit. But a better sales effort starts with programmers. Because radio is not getting its fair share on the streets and in the...
