As I talk to broadcasters during the course of our consulting and research work, as well as multiple speaking engagements at broadcaster events and state broadcaster associations during the course of last year, I continue to hear similar questions. Most everyone concurs that we’re living in a time of great change and upheaval in the media world (as well as in business and society as a whole). Many are simply trying to figure out how to “connect the dots” to determine where it’s all going and how they should be...




