I recently returned from a visit to Philadelphia, and on a follow-up conference call with the WMMR management team, the idea of non-traditional dayparts came up. At least that’s what we now call overnights and even nights. PD Bill Weston mentioned that his station has a live jock in overnights, the flamboyant up and comer, Jacky Bam Bam (pictured here). And it was a reminder of just how anomalous this is. Live overnights? You’re kidding, right? At a time when fiscal responsibility and budget cutting isn’t just stylish, it’s the norm,...
