Every programmer and promotions/marketing person knows exactly where I’m headed – especially at heritage stations where annual promotions get locked in. The challenge is how to make them better, more compelling, and more profitable every year. That’s why while reading Mr. Prep (the prep service put together by our good friends at Mr. Skin), one of their items caught my attention. It’s the “Home Run Derby From Hell” (my name for it) put together by the wizards from the Reading Phillies (the Philadelphia Phillies’ Double A affiliate). In the...
