In recent posts, we’ve talked about how broadcast radio might be wise to reassess, repackage, and refocus on the things it does best. Our post about being a “LocaLvore” elicited some great response and comments. And thanks to a tip from frequent JacoBLOG contributor, Mike Anthony, here’s a little something…literally, little: winning big by acting small. Now in a world where we’re taught to “Think BIG,” how can a “small ball” approach possibly pay off in a meaningful way, especially in an industry increasingly dominated by big companies with big...
