Regular readers of this blog know my position that radio has essentially become a visual medium by virtue of the available digital tools. From websites to social media links to YouTube videos to webcams, the opportunity for radio to “supply pictures” has never been better.
Antony Young, CEO of Mindshare, recently wrote a piece in AdAge about the importance of the visual culture in the social space. The growth of Pinterest, Instagram, and other channels, along with the knowledge that pictures on Facebook and Twitter motivate sharing should not be lost on the folks sitting behind the mics or scheduling music logs.
A number of radio people are doing a great job in this space, something that I will be talking about at this year’s Morning Show Boot Camp. Leo LaPorte (“The Tech Guy”) was talking about the power of using a webcam for every one of his radio shows way back at Summit 13 in 2008.
And from the Bonneville stations in Chicago to Entercom Sacramento to Andy Chanley’s daily venture into video at Bonneville’s KSWD/Los Angeles, more and more radio people have gotten the video memo.
As Antony Young notes, “Consumers are compiling and sharing photos and video, like an earlier generation collected LPs and bumper stickers, as their version of defining and projecting their individual identity.”
That earlier generation Young talks about is us – whether we were wearing Loop T-shirts or plastering our cars with WRIF and KQRS stickers back in the ’80s. These visual signposts were a reflection of who we were and the type of images we wanted to convey to others.
The chief revenue officer of Luminate, Chas Edwards, calls it an “image strategy,” and like mobile and social, it is now becoming standard operating equipment for media brands.
Even in radio.
Especially for radio.