Many of us were taught about the importance of consistency when we got that first radio station gig. That’s how you won in the diary – giving them exactly what they expect day in and day out. And many have come to believe that’s the secret of success in PPM, too. I beg to differ. Yes, consumers need to have a clear expectation about who you are, what you do, and what you stand for. This has become a core part of our thinking as a consultancy, inspired by thinker Simon...
These days, many stations and broadcast companies are grappling with the role of the DJ. Gone are the days when “four and out the door” was acceptable. In 2012, personalities and hosts need to bring more to the table – social media skills, blogs, video, agency calls, and a host of other duties and touch points that help market their brands. With all the technology available to connect with listeners, sometimes it’s the simplest lines of communication that work the best – in this case, a personal call. Earlier...
When you run into people who have gone to events like Bonnaroo or Lollapalooza, I always ask “What was the most memorable moment for you of the entire festival?” I have a feeling that if you bump into those who just experienced Coachella, they might tell you that the best live performance was a dead one, an optical illusion, a trick. And it didn’t matter because they just can’t stop talking about it. In case you missed it, Dr. Dre arranged a reunion of sorts with Tupac Shakur who...
We have used this space to discuss the Kodak failure to innovate with digital, while instead holding fast to their traditional film business. A recent New York Times blog asked how a small start-up called Instagram could create a new application for photography, while Kodak, Nikon, Olympus, Canon and many others did not. And that leads to a discussion of disruptive technologies and how companies are profoundly challenged to go in different directions. The blog post quoted Kodak board member, Michael Hawley, who pointed to a cultural problem within big companies:...
I was the consultant for the team that helped launch Howard Stern’s syndicated career on WYSP in Philadelphia. It’s easy to forget that most industry pundits were very bearish about Howard’s ability to “relate” outside of New York City. And they also forget that in Philadelphia, Howard was not an instant success. It took several ratings books – and lots of effort on his part – to penetrate the power of the WMMR fortress back in the ‘80s. But you know “the rest of the story.” As his syndication network exploded, and...
If you’re a Mad Men watcher, one of the new story lines a couple episodes back was the possibility of a new account for the fledgling ad agency, Sterling Cooper Draper Pryce. Jaguar was part of the story line as the agency principles wined and dined (and then some) that car company’s account manager. It turns out that the real modern-day Jaguar had no idea this was coming. In fact, the now-classic Jaguar XKE was at the center of a “strategic conversation” over a dinner on the show when ad guy...
You know you’re a big brand when this happens… >EMAIL RECIPIENTS: CLICK HERE TO WATCH FOX 2/WRIF RADIO PHONEY VIDEO<
Last week, our post about the sons of the Beatles possibly reuniting generated a lot of comments about how the Classic Rock radio format is being forced to go after younger demos to satisfy media buyer demands for 25-54 adults. Now along comes a nice piece from Forbes called “Five Misconceptions About Marketing To Boomers.” It’s pretty much what you’d expect – key reasons why media buyers and planners just don’t get the power of a generation slated to spend $20 trillion over the next 20 years on consumer goods. So...
With thousands of broadcasters running through casinos at the NAB, let me remind you that there is no formula for winning in roulette. But smart bettors realize that the more numbers you can cover, the better your chances of winning. It’s a form of gambling ubiquity. You may not be able to control the spin of the wheel, but the more numbers where you have chips, the greater the likelihood that you’ll score. That’s been Tim Westergren’s theory with the rise of Pandora. He may not know precisely which...
There’s that old saying, “The fish rots from the head down.” In the case of Best Buy, that may be an unfair assessment of the Brian Dunn era. But his resignation as CEO calls into question whether that mega-company has been beset by leadership problems that have trickled down from the corner office. On the heels of Best Buy announcing that it’s shutting 50 stores, is there anything else we can read into Dunn’s departure? Best Buy is now connecting their decision to change leaders to unspecified “personal conduct issues,”...
Radio+video+smartphones+social TY @tomirwindigital @andreakleid @chuckdoud @lorilewis @giffordtweet @yourmombot http://t.co/h1RwfLnlD3
RT @FisherOnTheAir: Loose Tweets Sink Fleets: Military Lessons For Radio Creating Social Brands by @LoriLewis - http://t.co/YikKNHKfn3 Radio listeners are no longer passive players. They're armed with smartphones & creating content. http://t.co/h1RwfLnlD3
Christian Radio Highly Recommended Says Jacobs Media TechSurvey9 http://t.co/zaYsYflZ9n via @allaccess "We can't fail at telling good stories anymore"- @boughb What's your story? (And it can't be commercial free music sweeps) #Twitter4Brands RT @Piron: "The brand is not what you say it is, it's the totality of what the consumer experiences." #twitter4brands #IWNY http://t.co/YiGN1Fzl29 Ha! #Radio New awkward-interview technique: Read off some of the people the interviewee follows on Twitter #twitter4brands The value of visuals - the changing POV of smartphones & social media & what it means to radio. http://t.co/h1RwfLnlD3 RT @JAGtheDJ: Loose Tweets Sink Fleets: Military Lessons For Radio Creating Social Brands http://t.co/kg4Ps479ZN via @allaccess and @lorilewis Love the new WRIF logo, @Lisawaay! I missed you at the party tonight. Email me when you get a chance. lori@jacobsmedia.com RT @kmullett: Protecting Your Images on the Web and Tracking Down Infringement » http://t.co/T5QP3Z819v Techsurvey9 shows how Christian Radio Fans Like to Share http://t.co/HN5eQIa3tR via @RadioWorld_News RT @AllAccess: Loose Tweets Sink Fleets: Military Lessons For Radio Creating Social Brands http://t.co/MVe8k5YvUt via @allaccess @lorilewis
MT @localbeeco: On the go & don't know where to find good food? Try new #FoodTripping app by @SHFT @adriangrenier @Ford 4 #sustainable #eats Yep! MT @MTAMLinda: Study credits 'app economy' with 500,000 U.S. jobs created @ http://t.co/I8CxLMxg6D; @jacAPPS Twitter has created a new security feature to better protect your account called "Login Verification." https://t.co/rMJi3LJmNX #Radio PDs aren't perfect when it comes to picking new music. Here's one that got away - for decades. http://t.co/r7KzNrwybC TY @nanradio
Bad Ads 15 comment(s)Final Vinyl? 11 comment(s)Roller Coasters 10 comment(s)TV Is Kicking A__ 8 comment(s)Lose the Bow Tie 8 comment(s)Elevator Pitch 6 comment(s)Encore, Encore! 6 comment(s)Acknowledgment 101 4 comment(s)There’s A (TV) App For That 4 comment(s)
