In today’s post, Paul Jacobs takes a hard look at a recent Radio Ink interview with the owner of a New Jersey car dealership – his views about advertising on radio and why he’s shifted his dollars to Pandora. In 1990, United Airlines ran a memorable TV commercial that featured a CEO convening a meeting with his entire sales staff. He explained how the company had just been fired by one of its oldest customers, and pointed out that his sellers were relying too much on “a phone call...
