You know that when a blog post is titled like this one, something amazing could happen. Actually, the chances of that are poor here because sadly, no one seems to have “the answer.” That’s what makes navigating radio in 2012 a combination of exhilarating and frustrating. When I first started working in the business, I was lucky that the first broadcast company to hire me was ABC. It was an exciting place to be back in the ‘70s, their FM stations all rocked, and they were dedicated to doing it...
