During the past 12 months, I’ve joined Lori Lewis on a new kind of world tour, visiting radio stations, clusters, and companies – helping them unravel their digital mysteries. We’ve had some frank conversations about social strategies, and we’ve led numerous brainstorm and staff sessions in an effort to bring clarity to station efforts. We came up with the phrase “Random acts of digital” (or “social”) to describe what often occurs at the station level. There are so many distractions, time and people pressures, and bright shiny objects that...
