When we designed and conducted the “Goin’ Mobile” ethnographic study with Arbitron back in 2010, we saw some amazing “stupid human smartphone tricks” that were precursors to major behavioral changes that have become societal in scope. While speaking with a friend the other day who has an iPad but is still using a flip phone, she told me that she has purposely shied away from purchasing an iPhone because she thinks it will ruin her life. That’s an interesting way to think about the smartphone phenomenon. It is a...
