You couldn’t have missed the big announcement from General Motors the other day that it plans to stop advertising on Facebook. The timing was especially interesting with Facebook’s IPO around the corner, and many advertisers currently debating the effectiveness of the social network on its marketing efforts. The announcement was a déjà vu for me, because it reminded me of an encounter I had with a broadcaster very early in my career while an analyst for Frank Magid. As we were planning a research study for a new client, I...
