OK, so the IPO got off to a rocky start, but the Facebook viability debate rages on. A recent feature on NPR’s cool Planet Money series, “For $75, This Guy Will Sell You 1,000 Facebook ‘Likes’” typifies the challenge that Internet mega-players like Facebook have in their efforts to portray themselves as a credible advertising vehicles. One of those elements revolves around registration. Some say that getting information about users is the Holy Grail because it creates a sales environment where every inch of America can be targeted, right down to the neighborhood,...
