I was being interviewed the other day about what else? Best practices in social media for radio. And the question revolved around an old theme – ROI. It seems that in these times of rapidly depleting resources – human and financial – the same questions continue to be asked about whether social media has definable, measurable value. How do broadcasters at the local level or in the corporate corner office determine whether any “extra-curricular” activities have demonstrable worth – streaming, podcasts, social media, mobile apps, and the countless other “channels”...
