Who’s the most local of them all? And does local even matter? That’s a good question as many in radio rapidly move to a more syndicated model, featuring national entertainment and information. The rationale, of course, is that great entertainment works whether it comes from your hometown, Hollywood, or New York City. And while that’s true, it’s also a fact that consumers are very interested in what’s going on in their own backyards and local environs. That was the bet that AOL made with Patch. The idea behind Patch was...
