Lori Lewis wrote a great column this week for “Merge” that appears in All Access. We’ve excerpted her story to run as today’s JacoBLOG post. It’s all about harnessing the power of social media for music brands – and the analogies to radio are obvious. As we know by now, social platforms give brands opportunities to connect with fans in more meaningful ways. But sometimes brands have a habit of looking at these various touch points in a “What can they do for me?” way, while neglecting the bigger questions, such...
