We all work hard at building our brands, promoting our products, and trying to cash in on our equity – whether it’s radio or any other business. That’s why we continue to hear clients ask us, “How can I make money on Facebook?” or “Where’s the ROI on Facebook?” As Lori Lewis has discussed many times in this space and on “Merge” in All Access, the real question should be, “How can I engender better relationships with the communities we serve?” All of which will lead to more loyalty,...
