I like to think of myself as a “Consumer Whisperer.” Over the course of any given year, my company is involved in umpteen research studies, from quantitative to qualitative, all designed to determine what it is real people are trying to tell us about our stations, our brands, and our medium. So, we tried something different in Techsurvey8 this year, our national tech survey encompassing 170 radio stations across North America who produced 57,000+ responses. We wanted to find out how people start their media day. With radio, TV, Facebook,...
