We recently ran a post about the need for radio sales reps to become proficient marketers. The fact is, successful marketers have never been more challenged to deliver the goods in a rapidly changing media environment. And that reminded me of a MarketingSherpa email alert that Entercom’s Tim Murphy forwarded to me. A recent survey of 1,600 marketers asked about which tasks are part of their overall responsibility. The chart below clearly depicts just how tenuous and challenging it is to be a marketer in 2012. The first big takeaway...
