BHAG? Oh no, not another acronym! And to show off my PPM prowess in teasing and creating occasions, I’m not going to tell you what BHAG is until the end of this post, but trust me when I tell you that most people in radio don’t have one. (Don’t scroll down!) Today’s entry focuses on one of Lori Lewis’ favorite examples to use when our clients ask, “So who’s doing a good job with social media?” And the answer is almost always Coca-Cola. And it’s not just because Coke...



