The conversation about the impact of mobile and how to best utilize it is occurring in every smart company among marketers, content creators, and hopefully, CEOs. Google’s Eric Schmidt intoned the mantra back in 2011, “Whatever you’re doing, do mobile first,” to explain how every new initiative in his company is now filtered through the mobile lens. Mark Zuckerberg has admitted that Facebook’s inability to monetize mobile is a conundrum and a priority. Every automotive designer we spoke to at CES in January reinforced that the mobile phone was...
