In yesterday’s post, we discussed an article from Steve Smith about mobile: “The Age of Branded Action.” Today, let’s take a deeper dive and look at radio brands and how they’re approaching the mobile space. In my mind’s eye, I try to picture two guys sitting in a bar. One whips out his smartphone, and says to the other, “Have you seen the app for _________?” And in the process, Guy A shows Guy B something about that app that makes it fun, buzzworthy, and cool. Not all of...
RT @chuckdoud: @fnjacobs @lorilewis thank you for being one of the few firms out there offering truly Gratis educational materials for the industry. RT @MeltdownWRIF: I've been on the radio for 24 years. I need a billboard! @DaveandChuck http://t.co/pWFA7aXv7W
Smartphones enable the listeners to become content creators. TY @benharper87 @Iamchrislaney @chuckdoud @lorilewis http://t.co/h1RwfLnlD3
“We should be building great things that don’t exist"-Larry Page. Again, @CMSucks hits a bulls-eye! http://t.co/zO530P7NAM What radio can do with smartphone created content from listeners that Pandora cannot. http://t.co/h1RwfLnlD3 + @nanradio
RT @PaulJacobsMedia MT @localbeeco: On the go & don't know where to find good food? Try new #FoodTripping app by @SHFT @adriangrenier @Ford A month after the Boston Marathon bombing, how consumers are changing the world with their smartphones.http://t.co/h1RwfLnlD3 Radio+video+smartphones+social TY @tomirwindigital @andreakleid @chuckdoud @lorilewis @giffordtweet @yourmombot http://t.co/h1RwfLnlD3 RT @FisherOnTheAir: Loose Tweets Sink Fleets: Military Lessons For Radio Creating Social Brands by @LoriLewis - http://t.co/YikKNHKfn3 Radio listeners are no longer passive players. They're armed with smartphones & creating content. http://t.co/h1RwfLnlD3 Christian Radio Highly Recommended Says Jacobs Media TechSurvey9 http://t.co/zaYsYflZ9n via @allaccess "We can't fail at telling good stories anymore"- @boughb What's your story? (And it can't be commercial free music sweeps) #Twitter4Brands RT @Piron: "The brand is not what you say it is, it's the totality of what the consumer experiences." #twitter4brands #IWNY http://t.co/YiGN1Fzl29 Ha! #Radio New awkward-interview technique: Read off some of the people the interviewee follows on Twitter #twitter4brands Putting the audience to work -socially - at events and promotions just makes so much sense. http://t.co/Eq6NwrthQj via @fnjacobs #Radio
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