You probably saw all the confetti raining down from the sky after the release last week of that Annenberg School study confirming that radio listeners bond with their favorite DJs. Put together by Paula Woodley, this study surveyed listeners from seven L.A. radio stations, and confirmed that the “stickiness” of radio brands comes from personalities rather than music. Bought and paid for by Katz, it’s a very positive study for radio that reinforces much of what we saw in Techsurvey8. In our nationwide study, being connected to DJs, shows, or...
