A new Ipsos survey confirms the power of recommendation – and social networks are in the thick of things. It turns out that nearly one-fifth of U.S. consumers say they’ve bought a brand because friends liked it/followed it on a social media site. And while those under 35 are even more likely to buy something that’s been socially recommended, that tendency is even higher for business owners and senior executives. We’ve been tracking recommendations via the Net Promoter system for the last eight years in our Techsurveys, and this...
