June 28, 2013

When jacAPPS’ Operation Manager, Bryan Steckler, showed me this video, he had to know it would hit all my favorite “food groups.”

In this case, music, “old school radio,” buzzworthiness, and of course, mobile phones.

We often lament the lack of innovation in our business, so this ingenious idea stands out as the polar opposite.  It’s a new music discovery tool that is clever, creative, and makes you want to try it out.  Like the first time you saw that Zippo lighter app, the Office Turntable is a home run that you’ll show others this weekend.

Created by Ogilvy Deutschland for Kontor Records, this little invention won a Media Lions Gold Lion award at Cannes.  By the way – no skips, no scratches.




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4 Responses to iTurntable

  1. Dave Presher on June 28, 2013 at 1:24 PM

    That’s Mad Crazy Skillz…loved it!

  2. Ric O'Shea on June 28, 2013 at 3:26 PM

    Different, yes, but we’ll stick to CDs. We have never missed outdated vinyl, cassettes, etc.

    Interesting story, though!

    • Fred Jacobs
      Fred Jacobs on June 28, 2013 at 7:58 PM

      Glad you enjoyed. I love seeing the amazing power and flexibility of mobile.

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