Posts Tagged ‘ Business ’

Radio’s Shrinking Workforce

August 27, 2015
By
Radio’s Shrinking Workforce

As cutbacks over the last decade have taken their toll on station staffs, the impact can be seen and felt in many ways. Physically, many stations now have wide open spaces – rows of empty cubicles, vacant offices, and even entire building wings that no longer contain people. We don’t know just how much employee counts have shrunk, but those of us who are in and out of stations all over the U.S. see the cumulative effect of tougher economic and competitive conditions. The effects of the new broadcast economy and the flurry...

Read more »

The Devil’s In The Details

August 13, 2015
By
The Devil’s In The Details

From my perch as a consultant, the only thing worse than not being asked for an opinion on a key issue, is to get the question when it’s too late to affect the decision. So queries like “What do you think of our new billboards?” or “How does our new afternoon drive jock sound?” leave us in a difficult lurch because there really isn’t an answer or response that can make a difference when the call’s already been made. The other awkward moment is when you sense you’re in a...

Read more »

Radio. It’s Red Hot.

August 12, 2015
By
Radio. It’s Red Hot.

As my Uncle Bert used to say, “If you wait long enough, everything comes back into style.” Maybe he was talking about radio and the amazing press run the industry has enjoyed over the past few months. It seemingly began with the 93% reach number that made the rounds back in June, backed up by the credibility of the Nielsen imprimatur. And it continued a few days ago in an excellent article by Rikki Novetsky in Medium with this smiley face title: “Almost every American still listens to radio. Here’s why.”...

Read more »

Ding Dong, Radio Calling

July 22, 2015
By
Ding Dong, Radio Calling

If you saw the movie Moneyball starring Brad Pitt as Oakland A’s General Manager Billy Beane, you probably remember those classic scenes about how an old-line brand struggles with changing its entire way of doing business. Beane had to morph the way the A’s approached scouting, player evaluation, and the game itself due to small budgets and changing times. To accomplish this, he brought in a Harvard geek, Paul DePodesta, and started thinking more about algorithms than sacrifice bunts. It wasn’t easy changing the culture of an entrenched operation, especially with his group of...

Read more »

Science vs. Art

July 21, 2015
By
Science vs. Art

We continue to read more and more about how big data will continue to dominate the business world, helping corporations and brands steer their ships, while collecting more info about their customers’ tastes, behavior, and purchases. But a recent article in MediaPost’s “Cross-Channel” by Stacia Hanley debunks some of today’s conventional wisdom about the process of evaluating media and marketing relying on the metrics while missing the larger point. Radio should be all ears. Her premise is that while data is a wonderful way to manage businesses, marketers and company executives...

Read more »

The Death of the Non-Compete?

June 23, 2015
By
The Death of the Non-Compete?

It is fascinating that some of the weapons that radio management historically wielded are becoming obsolete. As we’ve discussed in this blog before, the ability to “disappear” a DJ or show has been usurped by fans who immediately start their protest Facebook pages. While this rarely results in a change of heart by management, it does make the ability to quietly change out talent far more difficult and precarious. Similarly, the “non-compete” may be taking that same route. Many talent contracts contain language that prohibits talent from taking another...

Read more »

“I Want To See Who The Customers Are”

June 3, 2015
By
“I Want To See Who The Customers Are”

I’ve been a road warrior these past several weeks, providing me with the opportunity to carefully explore the seat pockets in front of me.  Beyond the used wrappers and barf bags, Delta’s SKY magazine is actually one of the better reads, and in their May issue, the cover story highlighted Macy’s CEO, Terry Lundgren. Lundgren is credited with re-energizing the venerable department store chain, founded 157 years ago in New York City.  Now with 775 stores around the U.S. and a global expansion plan underway, Lundgren is the model of corporate...

Read more »

Creatures of Habit

May 20, 2015
By
Creatures of Habit

A few years ago, we put a spin on our Techsurvey mission. In the early years, the guiding principle behind these massive nationwide web surveys was to determine what radio listeners are doing when they’re not listening to the radio. As satellite radio, streaming, smartphones, and social media proliferated, getting a handle on how audiences are informing and entertaining themselves has helped radio better understand how the media culture is changing. But in recent years, we’ve introduced the corollary question: With all the new media options, why do consumers still choose...

Read more »

What’s On TV

May 19, 2015
By
What’s On TV

At the recent re:publica15 conference in Berlin, Netflix CEO Reed Hastings gave some predictions about TV and technology – over the next two decades. Noting that just 10 years ago, there were no smartphones, Hastings did express confidence in this trend: “We will come to see that linear TV declines every year for the next 20 years and that Internet TV raises every year for the next 20 years.” It’s hard to believe that just a few short years ago, people were sending and receiving DVDs through the U.S. Mail...

Read more »

Rebooting Radio

May 12, 2015
By
Rebooting Radio

Yesterday’s post – “Uncool” – predictably stirred things up, generating lots of talk and comments from several people, off-line and in our comments section. But those of you who know our style and the evolving mission of this blog also are aware that we have disdain for those who just complain, finger point, or make excuses for why things are the way they are. After more than three decades of consulting, our mission is to help solve problems. And that’s the goal of today’s post. But tackling the major task...

Read more »