Posts Tagged ‘ Business ’

So How Are Sales?

March 11, 2015
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So How Are Sales?

Today’s guest post from Paul Jacobs is a continuation of yesterday’s discussion about the limitations of ROI, and the need for a better and more meaningful way to evaluate brand connection. This conversation was spurred by an AdAge think piece by Epsilon CEO Andy Frawley, and you can read that post here. Frawley writes about the importance of a new measurement called ROE2 which stands for return on experience x engagement and it speaks to a brand’s ability to connect with its audience. How all this plays out in the...

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The ROI on ROI

March 10, 2015
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The ROI on ROI

As marketers attempt to better understand how to best harness brands, as well as how to most effectively use their resources, the term ROI – Return On Investment – has skyrocketed in popularity and cliché uses. Many salivate at the prospects of being able to drill down to zip codes, neighborhoods, and individual households in order to surgically target advertising campaigns and then provide an accurate measure of the response. This has been the appeal of platforms and brands like Pandora, Google, and others that promise no wasted impressions, as...

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The End Of Bar Nights

March 9, 2015
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The End Of Bar Nights

It is easy for a legacy medium like broadcast radio to fall into that mindset of doing what always works. After all, habit and consistency play roles in how people use their entertainment sources, and radio has benefited from both over the decades. But you can also go to the well one too many times. And for Rock Radio (and its sub-formats), in particular, that well may be running dry. Heineken just announced its new media battle plan, and traditional broadcast TV and radio aren’t sounding like the go-to...

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Radio’s Most Innovative: Jeff Smulyan/WFAN

March 6, 2015
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Radio’s Most Innovative: Jeff Smulyan/WFAN

It’s often said that success has many fathers.  The problem is that it can make it a challenge to determine who was really responsible for a great innovation.  That’s what makes this week’s RMI profile so rare; a major radio innovation that is clearly credited to one person.  Emmis Communications Founder and CEO Jeff Smulyan is responsible for the first ever all-sports radio station, WFAN in New York. (The idea for the name actually came from the wife of its first PD, John Chanin.) Today, there are hundreds of 24-hour sports...

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Go Fish!

February 26, 2015
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Go Fish!

These days, it seems like there’s a very line between the wisdom of “fish where the fish are” OR failing to do that and ending up “swimming with the fishes.”  Those are the increasingly hard choices facing broadcasters as the ad world redefines itself and its priorities. A recent eMarketer article points to the growing interest in digital radio in the advertising community.  Its new report, “Digital Radio: Led By Pandora, Now Robust ‘Audio’ Ad Channel,” suggests that marketers have many choices in this new arena, and most don’t really...

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Pyramid Smackdown

February 25, 2015
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Pyramid Smackdown

Early last month, a post on jacoBLOG called “Pyramid Scheme” introduced the idea of an update or makeover of the original Coleman Image Pyramid. It was based on the premise that radio broadcasters are now competing in an infinitely larger media landscape. The Jacobs New Pyramid suggested a different pecking order, with unique personalities/shows at the base, along with new branding priorities along the way toward the top. Coleman’s Warren Kurtzman and the Coleman Insights staff were stimulated by the post, and a conversation ensued. On the left is...

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The Big 1-0

February 24, 2015
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The Big 1-0

Yup, today’s the day. This blog turns ten years old– an entire decade of posts, observations, opinions, and hopefully, not too much blather about the radio business and how it fits into the expanding world of media, entertainment, and information. Many of you know Tim Davis who was our director of digital during the early years. It was at his insistence (with lots of cajoling and convincing) that JacoBLOG was started. He felt strongly that blogging was a key distribution outlet for a company like ours. He was right....

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Just Spell My Name Right

February 16, 2015
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Just Spell My Name Right

We all know the phrase, “There’s no such thing as bad publicity.” It’s credited to one of the greatest showmen and publicity hogs of all time, P.T. Barnum. There are exceptions, of course. One of these was noted by Irish writer Brendan Behan who opined, “…except your own obituary.” And then there’s Brian Williams who has been forced into hiding until mid-summer in the hope that his publicity will blow over and be replaced by some other scandal by then. But in these modern times, we can also think about...

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The Smartest Guy In The Room

February 12, 2015
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The Smartest Guy In The Room

We continue to hear from people in the media and advertising communities bloviate about how “no one listens to the radio anymore.” And some of this talk is reinforced in casual conversations at middle school football games, on airplanes, and pretty much everywhere you go.  Like anything else, the more people hear it, the more they believe it’s true. But the fact is, everyone’s research – from Nielsen’s to Edison’s “Share of Ear” studies – continues to reaffirm that radio is very much a part of most people’s lives. Yes, it is...

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Time Out Of Mind

February 10, 2015
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Time Out Of Mind

Keeping up with the rapid pace of change is challenging to everyone working in radio – not to mention everyone making a living in media, whether it’s about producing information and entertainment on the one hand, or revenue generation on the other.  Keeping up with technology – whether it is content, distribution, or monetization – can seem like a full-time job. But the fact is that even when we think we’re aware of the pace of change around us, it is moving faster than we think. Recently, I was involved in a...

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