Posts Tagged ‘ Business ’

Clicked On A Banner Ad Lately?

November 19, 2014
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Clicked On A Banner Ad Lately?

As many industries grapple with monetization strategies in the digital space – including radio, of course – conversations still revolve around the lowly banner ad.  As most of us recall, that’s how web revenue was originally conceived – placing mini-billboards (and skyscrapers and other devices) around our websites in the hope that web surfers (as they were called back then) would click on one of them and take action. As we now know from experience, the banner ad may have been a logical way to start the process of...

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It’s the Onion, Right?

November 18, 2014
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It’s the Onion, Right?

Sometimes you have to wonder if it can get any stranger.  More and more these days, we’re reading wild, crazy, and unbelievable news stories online about pretty much everything from politics to sports to technology – and checking to be sure the article isn’t just another clever spoof from The Onion. That thought crossed my mind the other day when the newsletter from the Consumer Electronics Association – “SmartBrief” (worth subscribing to BTW) – carried a story about a change in emphasis at the legendary retailer Sears. Now you...

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Radio’s Most Innovative: Mike Dougherty & Jelli

November 14, 2014
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Radio’s Most Innovative: Mike Dougherty & Jelli

Possibly the biggest buzz term in the advertising industry today is “programmatic buying.” And while many think it refers to low-rate remnant advertising or auctioning off inventory, “programmatic buying” is actually any sort of automated ad-buying system. The amount of advertising being sold through automated processes is skyrocketing. According to eMarketer, Magna Global predicts it will account for over $32 billion worldwide by 2017, nearly $17 billion of which will be spent in the U.S. Unfortunately, none of that money is being spent with radio which is where Jelli co-founder...

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More Candor – Les Moonves

November 12, 2014
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More Candor – Les Moonves

There are lots of shots fired at the CEOs of our world day in and day out. They’re overpaid, out of step with the times, deaf to the changing needs of their industries, and a litany of other criticisms. It’s easy to knock the guy or woman at the top, whether it’s Bob Pittman, Marissa Mayer, Lew Dickey, Mark Zuckerberg, or Rupert Murdoch. So when I received a link with a video (below) of CBS head honcho Les Moonves, I was hoping it wouldn’t be more executive blather, defensiveness, or posturing. He was featured...

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What Radio Can Learn From…Domino’s

November 10, 2014
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What Radio Can Learn From…Domino’s

Oftentimes people call me “Paul,” or they call Paul “Fred.”  I often respond, “It’s pretty much the same thing.”  But the reality is, it’s not the same thing.  As we like to say, I’m programming, and Paul’s sales.  And even though the lines intersect all the time here at Jacobs Media and jacapps, we are very different people that come at the industry’s challenges and opportunities from different angles and POVs.  Today, Paul addresses the digital sales conundrum – one of the most talked about issues in radio and one that...

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Free Investment Advice!

October 28, 2014
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Free Investment Advice!

You know the value of free investment advice (or free radio consulting) – not much. So please read today’s blog post with two jaundiced eyes. I am not a professional stock picker, a day trader, or someone who has always made the best choices in real estate investments. But I have a growing theory about companies and stocks. I don’t check the typical CNBC or Merrill Lynch metrics. You won’t catch me studying P/E ratios, EBITDA, or the other numbers that captivate investment analysts. Instead, I ask myself this question about...

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Radio’s Most Innovative: WTOP Digital

October 24, 2014
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Radio’s Most Innovative:  WTOP Digital

There are many factors that have contributed to Hubbard Radio’s All-News WTOP in Washington, D.C., being the top billing station in the United States for the last four years running.  They were one of the first News/Talk stations to make the leap to FM, which significantly improved their market coverage, and in turn, the ratings.  WTOP also excels at understanding the essence of their market.  Their focus on the federal government and the area’s heinous traffic problems go to the heart of their connection with their local audience. From top...

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Movin’ On

October 15, 2014
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Movin’ On

Now that we’re deep into the MLB Playoffs, here’s a trivia question for you: Q. Unlike Derek Jeter who spent his entire career with one team (the Yankees, of course), which Major League Player has spent time on the most number of different teams? A. The correct answer is pitcher Octavio Dotel who has worn the uniforms of 13 different teams in a 15 year career. Of course, radio people know that story all too well. As the cliché goes, U-Haul has been the main beneficiary of radio’s transient...

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Radio’s Most Innovative: Norm Pattiz/PodcastOne

October 3, 2014
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Radio’s Most Innovative: Norm Pattiz/PodcastOne

If you’ve never known otherwise, you may not even think about how much syndicated programming has changed the face of radio programming, personalities, and content delivery.  But in 1976, when Norm Pattiz launched Westwood One, there weren’t satellite receivers at every station, let alone FTP sites for distributing content.  Syndicated programming wasn’t common like it is today and it surely wasn’t widely recognized as an effective advertising vehicle.  But over the course of his 35 years at Westwood One, Pattiz played a major role in changing the game by...

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Radio’s Most Innovative: John Fullam/Greater Media Philly Innovation Challenge

September 26, 2014
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Radio’s Most Innovative: John Fullam/Greater Media Philly Innovation Challenge

For this week’s “Innovation Friday” entry, we are going meta on you as we profile a fantastic innovation that has helped one cluster of stations be more innovative. One of our goals when we initiated “Radio’s Most Innovative” was to stimulate a spirit of risk-taking, hacking, and experimentation. At Greater Media Philadelphia, they have made it official. At a time when employees are wearing multiple hats and everyone is stretched thin just trying to get their daily work done, focusing on innovation can be challenging. Unless you have a manager...

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