Posts Tagged ‘ Business ’

Radio’s Most Innovative: Horizon Media & “Moodstates”

May 1, 2015
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Radio’s Most Innovative: Horizon Media & “Moodstates”

One of the notable things to come out of the results from our Techsurveys is how much emotion plays a role in broadcast radio listening. While consumers enjoy hearing their favorite songs, personalities, and information, mood plays a role why they continue to come back to AM/FM radio stations. In our research, it is often in the form of companionship, mood elevation, and escape. All of this revolves around a better understanding of the consumer’s mindset – or mood. Others are noticing this, too. And they are quantifying the...

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Where’s Radio?

April 30, 2015
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Where’s Radio?

On the heels of yesterday’s post about public radio and iHeartRadio staging podcast upfronts, I heard from an old friend and former morning guy, J LaLonde. Many of you remember J as an accomplished radio air personality who made his way through a number of stations in the Pacific Northwest, the Big Easy, Florida, and Knoxville. Today, he has his own content creation company, Aristocrat Studios, and is a comedian who tours worldwide.  Like many radio “ex-pats,” J has taken a different pathway and is carving out a successful career...

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On A Mission

April 15, 2015
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On A Mission

If you work in radio, chances are good that you have a closetful of logoware, representing your journey in the business from stations to station, and market to market.  Most radio pros proudly sport the colors – in the form of the station logo. But a tattoo that indelibly identifies you with your brand?  That’s a whole other level of commitment that few in the radio business would ever embrace.  After all, even lifers like Dan Mason and Steve Goldstein prove to us that few careers with stations or corporations...

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Radio’s Most Innovative: iHeartRadio

April 10, 2015
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Radio’s Most Innovative: iHeartRadio

It’s no secret that the ways in which listeners are consuming audio is shifting constantly and has been for some time. The ubiquity of smartphones and the growth of streaming all but require radio stations to deliver their content in ways that consumers can access without having a radio nearby. iHeartRadio, the platform launched by Clear Channel (now iHeartMedia), now makes more than 2,000 broadcast radio stations across 150 markets available in one place. Participating companies include Greater Media, Cox, Emmis, Cumulus, and Univision, along with public radio stations...

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DASH 3.0

April 9, 2015
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DASH 3.0

It seems like every couple of days, there’s a story in the radio trades or a host of other publications about how the “connected car” is the hot new thing, the death of radio, unsafe at any speed, and the beginning of the end for personal driving. It’s part of the reasons why the last two autumns, Jacobs Media has partnered with Radio Ink to present DASH. The “connected car” has been in the center of our radar screens for several years now, and for good reason. And this morning we’re...

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There’s Something About Podcasting

April 2, 2015
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There’s Something About Podcasting

It is truly a media oddity how the podcasting platform – once the domain of geeks – is now emerging as a media player after years of flying below the radar.  And yet for so many content creators, podcasts are very much a conundrum. Norm Pattiz’s Podcast One has taken a leadership position in on-demand audio, and as you no doubt read in the trades last week, former Saga exec Steve Goldstein has stepped into the space with his own company, Amplifi Media. When two smart broadcasters make major commitments in...

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So How Are Sales?

March 11, 2015
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So How Are Sales?

Today’s guest post from Paul Jacobs is a continuation of yesterday’s discussion about the limitations of ROI, and the need for a better and more meaningful way to evaluate brand connection. This conversation was spurred by an AdAge think piece by Epsilon CEO Andy Frawley, and you can read that post here. Frawley writes about the importance of a new measurement called ROE2 which stands for return on experience x engagement and it speaks to a brand’s ability to connect with its audience. How all this plays out in the...

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The ROI on ROI

March 10, 2015
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The ROI on ROI

As marketers attempt to better understand how to best harness brands, as well as how to most effectively use their resources, the term ROI – Return On Investment – has skyrocketed in popularity and cliché uses. Many salivate at the prospects of being able to drill down to zip codes, neighborhoods, and individual households in order to surgically target advertising campaigns and then provide an accurate measure of the response. This has been the appeal of platforms and brands like Pandora, Google, and others that promise no wasted impressions, as...

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The End Of Bar Nights

March 9, 2015
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The End Of Bar Nights

It is easy for a legacy medium like broadcast radio to fall into that mindset of doing what always works. After all, habit and consistency play roles in how people use their entertainment sources, and radio has benefited from both over the decades. But you can also go to the well one too many times. And for Rock Radio (and its sub-formats), in particular, that well may be running dry. Heineken just announced its new media battle plan, and traditional broadcast TV and radio aren’t sounding like the go-to...

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Radio’s Most Innovative: Jeff Smulyan/WFAN

March 6, 2015
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Radio’s Most Innovative: Jeff Smulyan/WFAN

It’s often said that success has many fathers.  The problem is that it can make it a challenge to determine who was really responsible for a great innovation.  That’s what makes this week’s RMI profile so rare; a major radio innovation that is clearly credited to one person.  Emmis Communications Founder and CEO Jeff Smulyan is responsible for the first ever all-sports radio station, WFAN in New York. (The idea for the name actually came from the wife of its first PD, John Chanin.) Today, there are hundreds of 24-hour sports...

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