Posts Tagged ‘ Business ’

Everyone In Radio Ought To Be Carded

February 11, 2016
By
One Ford

When you’re up against global media and technology companies – and make no mistake about it, because for radio, that’s the competition – you’d better make sure everyone’s on the same page. Amazingly, as we travel in and out of radio stations throughout North America, it’s not hard to find staffers at all levels that aren’t exactly sure about the mission. As we know so well, a great UX or User Experience often starts with the person answering the phones. It permeates the sales cubicles, the DJs and hosts...

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What If A Radio Company Had Bought Pandora?

January 13, 2016
By
gm lyft 2

Last November, we ran a post about how the big automakers were moving at light speed to embrace disruptive concepts, from autonomous driving and shared mobility. And the trend continued at CES last week. Everywhere we went, self-driving cars and new transportation platforms were being debated, discussed, and displayed. General Motors announced a partnership with Lyft, the #2 (and rising) transportation service. In Las Vegas, Lyft was giving away five free rides, and you can bet that many of the 170,000 attendees (including me) took them on this deal....

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Best of JacoBLOG – Radio’s Most Innovative: Steven Price/Townsquare Media

December 30, 2015
By
Townsquare Media

Our “Radio’s Most Innovative” series continued to shine the light on swashbucklers, inventors, and crusaders from radio past and present. One of the best examples of current innovation is none other than the third largest broadcaster, Townsquare Media, and their CEO, Steven Price. Townsquare’s properties are primarily in small markets, but their out-sized approach to revenue generation and the local event piece of the puzzle are reasons to take a deeper look at what they’ve accomplished in the five years they’ve been in existence.   Critics of radio broadcasting...

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The D Stands For Disruption

November 5, 2015
By
Advertising

  There’s strength in numbers. And to prove that point, a number of friends sent me articles about PepsiCo’s Brad Jakeman and his rant at ANA’s “Masters of Marketing” conference last month. It would be like inviting Jerry Del Colliano to the NAB Radio Show. But the difference is that Jakeman is a client. He works with ad agencies every day of the week. Jakeman tore into the traditional advertising model, even questioning whether “advertising” itself shouldn’t be retired. (Hey, colleges and universities – are you listening?) You can...

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The Au Contraire Philosophy of Radio Programming

November 3, 2015
By
WMMQ

There are lots of ways to achieve success.  The tried and true path is to follow the trends, do your research, and play the hits. But then there’s the other path – rowing in the opposite direction of everyone else. Being a contrarian doesn’t guarantee success, but it will most likely get you noticed. Case in point: Classic Rock. The format was born on FM radio 30 years ago in 1985 when WMMQ in Lansing made the move. They were a Class A station licensed to nearby Charlotte (pronounced Char-LOT),...

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Radio’s Nudity Problem

October 15, 2015
By
Radio’s Nudity Problem

By now, you’ve heard the story that after 60 years of colorful pictorials, Playboy is throwing in the towel (sorry) on what was once their unique selling proposition – naked women. If you’re over 40 and male, you have a Playboy story. Whether it was you and your friend Brad who snuck into his dad’s stash or maybe it was the first time someone in the 5th grade pulled you aside to show you a glimpse of a centerfold, there’s probably an indelible memory. But now it’s a whole new day.  Playboy...

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Radio’s Changing Partners(hips)

October 7, 2015
By
Radio’s Changing Partners(hips)

We are fortunate at Jacobs Media that we travel in a lot of different circles. We work with many great commercial radio companies that run the gamut between those that own hundreds of stations, as well as some of the mom and pop shops. We have clients in Chicago, Philly, and LA, as well as local radio stations in Watertown, New York, and Little Rock, Arkansas. Then there’s the public radio space. And we’re blessed with clients on the network level like NPR and American Public Media, as well...

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Radio’s Most Innovative: Steven Price/Townsquare Media

September 25, 2015
By
Radio’s Most Innovative: Steven Price/Townsquare Media

Critics of radio broadcasting companies these past few years always seem to cite a lack of imagination and innovation, little risk taking, and a tendency to do things the way they’ve always been done. But the fact is, broadcasters are more willing than ever to put in on the line and test drive different approaches. A case in point is Townsquare Media, a company that is just five years old, but has quietly become the third largest AM/FM operator in the U.S. At more than 300 stations, Townsquare is a nationwide force, and...

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Radio’s Shrinking Workforce

August 27, 2015
By
Radio’s Shrinking Workforce

As cutbacks over the last decade have taken their toll on station staffs, the impact can be seen and felt in many ways. Physically, many stations now have wide open spaces – rows of empty cubicles, vacant offices, and even entire building wings that no longer contain people. We don’t know just how much employee counts have shrunk, but those of us who are in and out of stations all over the U.S. see the cumulative effect of tougher economic and competitive conditions. The effects of the new broadcast economy and the flurry...

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The Devil’s In The Details

August 13, 2015
By
The Devil’s In The Details

From my perch as a consultant, the only thing worse than not being asked for an opinion on a key issue, is to get the question when it’s too late to affect the decision. So queries like “What do you think of our new billboards?” or “How does our new afternoon drive jock sound?” leave us in a difficult lurch because there really isn’t an answer or response that can make a difference when the call’s already been made. The other awkward moment is when you sense you’re in a...

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