It has almost become a cliché – the way you win in business and in life is to have passion for what you do, your product, and your mission. Why, then, do we continue to be amazed by Apple’s success? A new study covered in a recent New York Times piece attempted to explore the neuroscientific answers that might explain smartphone addiction. We witnessed this phenomenon up close and personal in “Goin’ Mobile,” as respondent after respondent admitted they were addicted to their phones. But instead, this study showed...




