On last week’s investor call, Saga CEO Ed Christian gave a (as always) transparent view (as much as possible) of the state of radio – and his company. Ed is famous for substantive analyses of the industry and where it’s headed. He takes the issues head-on, and uses these calls to sound off about what’s good, bad, and otherwise for radio and the media business. It was an off quarter for Saga, and while Ed talked about specific issues facing Saga, he went out of his way to praise...
We see so much research these days that it’s easy to ignore those “so what?” headlines – like this one: “Americans Fed Up With Bad Ads” That’s the hook from a recent “Research Brief” from the Center for Media Research. The study, conducted by InsightsOne with Harris Interactive, finds that 87% of Americans 18+are fed up with the number of irrelevant ads they’re exposed to before they start to ignore a company. Apparently, annoying ads are everywhere. But the biggest culprits are on TV (60%), followed by websites and email/sidebar...
How often have you heard this comment in a focus group, a Listener Advisory Board panel, or simply from your neighbor, your spouse, or one of your kids: “Why do all the radio stations in town play their commercials at the same time?” Now back in the “Diary Days,” the reality is that this wasn’t always the case – usually. OK, for some reason, everyone seemingly breaks around 50:00 after the hour. But in diary markets, stopsets are typically all over the place. And strategically, programmers often go to great lengths...
A recent MediaPost “Online Spin” commentary by Joseph Jaffe addressed one of the biggest corner office dismissals of the year (so far) in the retail world. J.C. Penney’s innovative CEO, Ron Johnson, was shown the door last week. And with his departure, Jaffe raised a myriad of questions about the implications of this big move. Here’s the backstory… J.C. Penney had been struggling, like a number of other department store chains not named Target. So they went out and did the BIG HIRE. They brought in the innovative Johnson...
No one studies the social space and what it means for radio more than Lori Lewis. She is a student of the game, always working overtime to learn the in’s and out’s of what brands do socially – and how fans respond. In today’s guest post, Lori outlines Coca-Cola’s recent revelations about the impact of social media and what they mean for radio. – FJ The social media and advertising worlds were agog recently as Eric Schmidt (no, not the exec from Google), Coke’s senior manager of marketing strategy and insights, told an...
Our posts this week about telling great stories resonated with many of you. Some mentioned Paul Harvey, while others talked about Jean Shepherd. Then I got this response from Mary Beth Garber and I thought it was too good to just go as a comment. Many of you know Mary Beth as Katz’s Executive VP for Radio Analysis. But she also served as President of the Southern California Broadcasters Association, and has held positions at ad agencies, stations, marketing departments (including for the Walt Disney Company). In today’s guest...
Yesterday, we took a look at the power of a great story in the changing world of public radio. Today, I want to give you a couple of interesting examples from a couple of legendary radio pros about how stories apply in the commercial space – and how they can be used to cleverly market goods, services, and even high-end homes. Many of you know Nick Michaels, the voice actor who has breathed life into countless rock albums and bands by sharing the stories behind the music that we...
In millions of Jewish homes tonight, the celebration of Passover will take place that tells the amazing story of the Children of Israel leaving Egypt and trekking to the Promised Land. It is a tradition that has occurred for thousands of years, and it reminded me of the power of a great story. One of the biggest content revelations to many marketers and sellers over the past several years is about the return of storytelling. And given all the metrics we have – from real-time digital usage to Arbitron...
Where were you on March 4-5? If you weren’t at the “Borrell Local Online Advertising Conference,” I’m afraid to tell you that you missed a good one. Maybe a great one. Steve Goldstein summarized some of the sessions in a well-read post here last week. Sadly, I was one of those who didn’t make the trek. One of the foremost thought-leaders of our time, Seth Godin, keynoted the event. And now that I’ve watched his presentation, I’m more convinced than ever that Godin truly “gets” what we’re going through...
So this morning’s post is a little different. And while it’s for everyone, I believe that our friends and clients on the public radio side of the street will derive the most benefit from it. It’s about a video that’s been making the rounds in music circles that you may have seen. Bob Lefsetz included it in his newsletter, and the Conclave’s new CEO, Bob Shannon, mentioned it to me as well. It’s a “TED Talks” video featuring Amanda Palmer, the force behind the punk/cabaret band, the Dresden Dolls. Not...
When it comes to tech, all formats are NOT created equal. Learn the digital footprint of your fans. http://t.co/VnDvz2UYsf #Radio RT @fnjacobs Why @Yahoo buying @Tumblr is a message about why radio would be smart to start listening to Gen Z. http://t.co/TgNBu4A7yS RT @MBGforRadio: Not targeting teens? Call the undertakers. Coppin’ Some Z’s http://t.co/4S9yE3lZP6 via @jacobsmedia
Vines Are Shared 4x More Than Other Videos [VIDEO] - They aren't always great but everyone makes me laugh on Vine. http://t.co/YOG7y09eb2 When employees feel like they matter, they can transform the quality of any business. http://t.co/IMd50DFvec via @fnjacobs #Radio
Gen Z provides the "digital breadcrumbs" that help us better understand where tech is goiing. http://t.co/2cWc477lgm + @nanradio RT @FisherOnTheAir: Vine - Can You Tell A Story In Six Seconds? @LoriLewis http://t.co/ixsRpb3Xpw Helping radio better understand the digital world around it with #Techsurvey9, News/Talk Radio results revealed today http://t.co/EFxMZUD7I7 If you want to know what you’ll be doing in a couple of years or so, study teens. http://t.co/5MimyaNxNU via @fnjacobs #Radio RT @sonno247: RT @DigitalGirlYYC: With Shorter Attention Spans - Can You Tell A Story In Six Seconds? http://t.co/RquojD5jKS #Radio #vine via @lorilewis
Why Marissa Mayer/Yahoo buying Tumblr is a message about why radio should start listening to Gen Z. http://t.co/MM4vh3Emch Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign http://t.co/ecGE4ZKhMG via @jamesdohnert #Radio Give @marissamayer credit - the @Yahoo purchase of @Tumblr is a statement about the power of teens - Gen Z. http://t.co/2cWc477lgm Each format-centric audience has a digital footprint. Techsurvey9 reveals News Talk radio fans today! http://t.co/MTuBkYVp27
Even #Yahoo figured out you need the youth market to survive http://t.co/ObSVlJxjRX @RAINtwitter #adage You're in NewsTalk & you haven't signed up for our Techsurvey9 webinar today at 2pm ET? http://t.co/kp6qPfxwqG Why @MarissaMayer / Yahoo buying Tumblr is a message about why radio should start listening to Gen Z. http://t.co/VkyNC1Rj2f via @fnjacobs
Bad Ads 15 comment(s)Final Vinyl? 11 comment(s)Roller Coasters 10 comment(s)TV Is Kicking A__ 8 comment(s)Lose the Bow Tie 8 comment(s)Elevator Pitch 6 comment(s)Encore, Encore! 6 comment(s)Radio Helped The Video Star 5 comment(s)Acknowledgment 101 4 comment(s)