Posts Tagged ‘ Pop Culture ’

In The Moment

April 22, 2013
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In The Moment

Celebrities have amazing power. Everyone knows them, they are household words, and they have the ability to surprise, amaze, and enchant – often just by showing up. However, too often, much of what we read, see, and hear about celebrities is shocking.  Pop culture rollercoasters along from Lindsay Lohan to Justin Bieber to Tiger Woods.  We form opinions – right or wrong – about whether these people are intrinsically good or bad with just the limited amount of information we read or see.  Our expectations continue to drop lower and lower even...

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The Art Of The Drive-By

August 28, 2012
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The Art Of The Drive-By

The news that the film, Quadrophenia, is being released newly restored on Blu-ray and DVD today brought back some vivid memories of why being present is so important.  More on the film in a moment. As PDs and GMs are being spread all over clusters – and half of America – it is becoming more and more difficult for many of them to touch the bases, make key appearances, and let the staff know they appreciate everyone’s hard work. Why is it important for managers to be visible at key...

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A Giant Bummer

March 27, 2012
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A Giant Bummer

Today, Paul Jacobs takes a look at how a legacy brand is targeting youth because they’re the future rather than standing pat with its existing consumer base. It turns out that MTV has a division called “MTV Scratch,” a group dedicated to helping brands relate to the youth market.  Last week, an article in The New York Times took a look at Scratch, and their initiative to place young, connected marketing specialists at GM headquarters, located in the Renaissance Center here in Detroit. You’ve seen this building complex while watching...

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Real-Time Means Real-Time

February 14, 2012
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Real-Time Means Real-Time

As Lori Lewis will tell you, radio often struggles with social media.  It is fascinating that while everyone in the business recognizes that its essence is communication, the gap between how it’s done on the air and on social sites is often vast. While most stations understand how to talk to listeners on the radio, for some reason, it’s a whole other thing on Facebook and Twitter.  The art of listening to the audience and participating in their conversations may as well be as complex as applied physics.  We often...

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“What’s the third one?”

November 14, 2011
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“What’s the third one?”

For radio stations and companies struggling to find ways to be better than Pandora, XM, or that voicetracked station down the dial, sometimes it’s a simple as seizing the moment. But in these times when programmers are hard-pressed to program because they oversee other properties, do an airshift, maintain the website, and host station events, this basic practice of reflecting what’s happening now has become something of a lost art. In radio’s ongoing need to stay relevant and to continue to give listeners reasons why a great, connected, fun local...

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A (Happy) Face For Radio

August 9, 2011
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A (Happy) Face For Radio

Leave it to the RAB in the UK to come up with something a little different that supports radio listening – as a mood lifter. In a study conducted by Sparkler Research (which sounds pretty happy, too), a sample of 1,000 people affirmed that radio listeners report higher levels of happiness and energy – especially compared to television.   So maybe you’ve already read this study, nodded at the results, and moved on.  But there is a lot to think about when considering the emotional state of your audience –...

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Content Isn’t King

July 11, 2011
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Content Isn’t King

We’re living in a business world that is changing so quickly that it is sometimes hard to comprehend exactly what we should be thinking and focusing our efforts on.  Sure, we all have goals – ratings, share of market, sales numbers, EBITDA, and all that. That’s the easy part, and if we keep our heads down and our eye on the proverbial prize, perhaps we can attain some level of success.  But in the bigger picture, the changing landscape often makes it different to know exactly what should be...

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Going ‘Round In “Circles”

July 8, 2011
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Going ‘Round In “Circles”

Jacobs Media’s Digital and Social Strategist Lori Lewis has been test driving the new Google+. now this looks interesting… The Google+ launch went so well last week with various tech and social types (including me) that many are already claiming they’ve given up Facebook. Now, while Google’s road map is ambitious enough to create something big over time, both you and Google know winning over the loyalty of 750 million current Facebook users will take some time.   People have been building digital relationships on Facebook for years, yet...

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Going Gaga

June 7, 2011
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Going Gaga

I read lots of different publications – online, newspapers, and magazines – because you just never know where the next great idea or pearl of wisdom will come from. One of my regular reads, believe it or not, is the Costco Connection, which is actually a very well-written publication, produced by my favorite place to shop for food and other stuff. This month, there’s a featured article about Lady Gaga, “She Was Born This Way.”  While this might have been an article I could have easily skipped, I noticed...

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One Voice

May 31, 2011
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One Voice

A highlight at the recent Convergence conference was seeing keynoter James Cridland at Radio Ink’s “Radio Tech Summit.” James is the managing director of Media UK and uses the interesting descriptor of “radio futurologist.”  After watching his presentation, it’s an apt title for what James is about. The essence of his talk was that around the globe, the radio industry in different countries comes together for their own common good.  As we have discussed before, American radio has moments like these, but they are typically isolated to weather emergencies like what...

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