Posts Tagged ‘ PPM ’

Welcome To The Skiposphere

December 2, 2014
By
Welcome To The Skiposphere

Last May, Bill Jacobs wrote a guest blog – “Turn On, Tune In, Drop Out” – based on a study by Paul Lamere that appeared in his blog, “Music Machinery.” The post – “The Skip” – was a fascinating study about how Spotify users use the skip function to customize their music listening experience. And it got more granular from there. The frequency and speed at which consumers skip (it’s often very fast), who skips the most (women slightly, and teens), when skipping occurs the most (mornings and after...

Read more »

Don’t Blame The Straw Man

November 11, 2014
By
Don’t Blame The Straw Man

                                  Recently, Mark Ramsey wrote a post that took a shot at the downsides of chasing Nielsen numbers – and more importantly, stations that program to it, rather than satisfying listeners and converting them into true fans. In “Nielsen Is A Toxic Force that Imperils Radio’s Future,” Mark went after the PPM mentality that puts ratings ahead of the customer experience.  And of course, any blog post that puts Nielsen in a bad...

Read more »

Highs and Lows

October 8, 2014
By
Highs and Lows

The news of Kevin Metheny’s passing last weekend gave us all a chance to review the trajectory of his illustrious career. As I looked over Kevin’s impressive call letter trail, it occurred to me that this guy received a lot of ratings books, Arbitrends, and Nielsen weeklies in his long history in radio. And dealing with the stress of constantly being evaluated is something that program directors all over the world have to learn how to handle. For me as a PD, getting the ratings was an especially stressful time. When I caught a good...

Read more »

The Power of One

June 20, 2014
By
The Power of One

It is fascinating to see the jockeying going on in Los Angeles as Nielsen continues to dig into the meters to determine what went wrong. In a story that has now moved any remaining controversy about Casey Kasem’s illness and passing off the front page, all attention continues to be focused on the efficacy of the ratings, specifically in the L.A. market. But around the country, broadcast professionals – from the corner office to the air studio – are wondering how one household (or even two) could wreak so...

Read more »

Carpe Diem For Radio

January 24, 2014
By
Carpe Diem For Radio

Today’s post is a collaborative effort from Paul and me.  We’ve spent a lot of time together already this year, highlighted by those three crazy days in Las Vegas at CES.  As we continue to assess the many changes that are already taking place in just the first month of the new year, today’s post pretty much wrote it itself.  Hopefully, it will resonate for you.  If not, blame him. – FJ Imagine for a moment that the radio industry hired a big-time strategic marketing and branding consultant to examine...

Read more »

Roger Waters’ PPM Advice

November 15, 2013
By
Roger Waters’ PPM Advice

Later today, 12-12-12: The Concert for Sandy Relief, a documentary film featuring backstage glimpses and performances from that famous concert benefit that took place at Madison Square Garden will open. From Paul McCartney to Bruce Springsteen to Kanye West, the concert featured some of the biggest names in music, raising more than $50 million in just one night. Notably, Roger Waters (formerly of Pink Floyd) got a rare invitation to play at this benefit, something that had not happened in recent years.  As most people in radio know, Floyd’s Dark Side...

Read more »

Blaming The Umpires

September 13, 2013
By
Blaming The Umpires

If you’re of the Jewish faith, you get to say “Happy New Year” twice a year.  Of course, the universal moment occurs when we all stop to watch the ball drop in Times Square as (now) Ryan Seacrest provides the countdown and the “drama.” But the other occurs every fall on a different day each year when the Jewish New Year is celebrated.  Last week, we rung in 5774.  (Hey, there’s some big data for you.) In the process, I joined millions of other Jews in making the trek to temple...

Read more »

The Leaky Bucket

April 3, 2013
By
The Leaky Bucket

When you’ve been doing anything for a long time, it often becomes a challenge to question some of the basic underpinnings of your profession.  That is especially true in radio where the fundamentals of consumer appeal and preference have been rocked by the Internet and disruptive technologies and platforms. In radio, we were all taught from the same textbooks – the rules of radio handed down by Bill Drake, Rick Sklar, and others.  In Rock Radio, many learned their craft from the Lee Abrams playbook. At the heart, it...

Read more »

Best of jacoBLOG – Working For The Weekend

December 26, 2012
By
Best of jacoBLOG – Working For The Weekend

We continue our series of Best of JacoBLOG with a post that resonated in radio circles – public and commercial.  It’s a lesson in consistency, persistence, and quality.  And our 6-pack of lessons was very well-read.  See what you think. – FJ PPM has taught us a lot about how people actually listen to the radio.  And the importance and role of weekend programming is one of those important lessons.  Put together great weekends and it makes a big difference in your overall rank. On that topic, just before the...

Read more »

Take That, McGruff

August 21, 2012
By
Take That, McGruff

Finally, a broadcaster has stepped up and done what radio people have been talking about for a decade. In case you missed it, Saga Communication has dispatched their ad insertion streaming apparatus and is now simulcasting its terrestrial programming on its digital streams. Broadcasters have wrung their hands about this for years – for all kinds of good reasons – but the gnarly issue of talent fees forced broadcasters to insert different commercial content in their streams. Saga’s Warren Lada, according to Inside Radio, did the research and came...

Read more »