When you’ve been doing anything for a long time, it often becomes a challenge to question some of the basic underpinnings of your profession. That is especially true in radio where the fundamentals of consumer appeal and preference have been rocked by the Internet and disruptive technologies and platforms. In radio, we were all taught from the same textbooks – the rules of radio handed down by Bill Drake, Rick Sklar, and others. In Rock Radio, many learned their craft from the Lee Abrams playbook. At the heart, it...
