Posts Tagged ‘ PPM ’

Carpe Diem For Radio

January 24, 2014
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Carpe Diem For Radio

Today’s post is a collaborative effort from Paul and me.  We’ve spent a lot of time together already this year, highlighted by those three crazy days in Las Vegas at CES.  As we continue to assess the many changes that are already taking place in just the first month of the new year, today’s post pretty much wrote it itself.  Hopefully, it will resonate for you.  If not, blame him. – FJ Imagine for a moment that the radio industry hired a big-time strategic marketing and branding consultant to examine...

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Roger Waters’ PPM Advice

November 15, 2013
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Roger Waters’ PPM Advice

Later today, 12-12-12: The Concert for Sandy Relief, a documentary film featuring backstage glimpses and performances from that famous concert benefit that took place at Madison Square Garden will open. From Paul McCartney to Bruce Springsteen to Kanye West, the concert featured some of the biggest names in music, raising more than $50 million in just one night. Notably, Roger Waters (formerly of Pink Floyd) got a rare invitation to play at this benefit, something that had not happened in recent years.  As most people in radio know, Floyd’s Dark Side...

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Blaming The Umpires

September 13, 2013
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Blaming The Umpires

If you’re of the Jewish faith, you get to say “Happy New Year” twice a year.  Of course, the universal moment occurs when we all stop to watch the ball drop in Times Square as (now) Ryan Seacrest provides the countdown and the “drama.” But the other occurs every fall on a different day each year when the Jewish New Year is celebrated.  Last week, we rung in 5774.  (Hey, there’s some big data for you.) In the process, I joined millions of other Jews in making the trek to temple...

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The Leaky Bucket

April 3, 2013
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The Leaky Bucket

When you’ve been doing anything for a long time, it often becomes a challenge to question some of the basic underpinnings of your profession.  That is especially true in radio where the fundamentals of consumer appeal and preference have been rocked by the Internet and disruptive technologies and platforms. In radio, we were all taught from the same textbooks – the rules of radio handed down by Bill Drake, Rick Sklar, and others.  In Rock Radio, many learned their craft from the Lee Abrams playbook. At the heart, it...

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Best of jacoBLOG – Working For The Weekend

December 26, 2012
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Best of jacoBLOG – Working For The Weekend

We continue our series of Best of JacoBLOG with a post that resonated in radio circles – public and commercial.  It’s a lesson in consistency, persistence, and quality.  And our 6-pack of lessons was very well-read.  See what you think. – FJ PPM has taught us a lot about how people actually listen to the radio.  And the importance and role of weekend programming is one of those important lessons.  Put together great weekends and it makes a big difference in your overall rank. On that topic, just before the...

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Take That, McGruff

August 21, 2012
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Take That, McGruff

Finally, a broadcaster has stepped up and done what radio people have been talking about for a decade. In case you missed it, Saga Communication has dispatched their ad insertion streaming apparatus and is now simulcasting its terrestrial programming on its digital streams. Broadcasters have wrung their hands about this for years – for all kinds of good reasons – but the gnarly issue of talent fees forced broadcasters to insert different commercial content in their streams. Saga’s Warren Lada, according to Inside Radio, did the research and came...

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Working For The Weekend

March 9, 2012
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Working For The Weekend

PPM has taught us a lot about how people actually listen to the radio.  And the importance and role of weekend programming is one of those important lessons.  Put together great weekends and it makes a big difference in your overall rank. On that topic, just before the end of 2011, researcher, George Bailey, a public media guru, distributed a report about the most-listened to weekend shows in public radio - that is, among NPR weekend programs. The results may surprise you only because they fit the old “the more things...

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Best Of jacoBLOG – Oh, Denise

January 2, 2012
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Best Of jacoBLOG – Oh, Denise

We’re wrapping up our “Best of” series today before we get started with fresh content for the new year.  As we enter a a brave new year, here is a post about a possible radio tomorrow that generated a great deal of traffic, comments, and buzz .  It’s about the future – or maybe it’s a statement about the past.  But no matter how you look at it, this post addresses the question of whether tomorrow’s radio will remain live, local, and connected OR whether personality radio will become something altogether different. ...

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The Devil Is In the Demographics

October 25, 2011
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The Devil Is In the Demographics

A recent Inside Radio article highlighted some of the differences in format performance between the Arbitron diary and their PPM metered markets.  The source?  Arbitron’s “Radio Today” that covers the Fall ’10 diary markets along with the October/November/December PPM reports for the same basic period. My bet is that this story will rile up a lot of broadcasters in both diary and PPM markets who feel like they’ve gotten screwed.  (Of course, those who have higher ratings with their respective methodologies won’t say a word and thank their lucky stars it’s...

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Engagement Vs. Exposure

August 16, 2011
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Engagement Vs. Exposure

A couple weeks back, I wrote a post about how the 80:20 Rule continues to have validity, emphasizing the importance of your “Core 20” in your programming and marketing strategy. Commenting on that post, Vision Critical’s Jeff Vidler picked up on the theme by focusing on what he calls the “PPM engagement gap.” Jeff points out that with the advent of PPM, it is no longer necessary for the audience to be engaged with a station as long as they are exposed to it. The reality of this thinking...

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