Posts Tagged ‘ PPM ’

The Spirit of Rock

June 4, 2015
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The Spirit of Rock

When you think of Andrew Lloyd Webber, some of the biggest, most successful, longest-running Broadway shows come to mind – Cats, Phantom of the Opera, Evita – to name just a few. So when Lloyd Webber puts his chips down on a new production, everyone pays attention. The New York Times reports his next foray into mass appeal music theater is…(drum roll)…. School of Rock Yes, the Jack Black film from 2003 was a big hit, showcasing the talents of a young classroom of adolescents who become a viable...

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A PPM Lesson…From Howard Stern

May 21, 2015
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A PPM Lesson…From Howard Stern

If you know your radio history, you probably recall that among his many wise career moves, Howard Stern got out of broadcast radio before the advent of PPM. His exodus to Sirius in 2005 was about a year before meters became the currency of radio ratings. But that can’t stop “The King of All Media” from weighing in on what it takes to keep audiences riveted – getting them through commercial stopsets (and Stern’s were notoriously long). In an article in the New York Times about David Letterman’s swan song, Stern...

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Radio’s Most Innovative: Film House

May 15, 2015
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Radio’s Most Innovative: Film House

Long, long ago in a radio industry far, far away, many broadcasters would make the semi-annual trip to Nashville, Tennessee, to produce their television creative with Film House. Curt Hahn, founder and CEO, and Senior VP Wayne Campbell are the forces behind radio’s most successful marketing company of all time. Over the years, Film House has produced more than 20,000 TV spots for radio clients. And along the way, iconic campaigns like The DirectTV® Birthday Game as well as those that featured celebrity spokespeople like actress Teri Garr were...

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I’m Lovin’ It

May 14, 2015
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I’m Lovin’ It

If you remember the days before the Arbitron people meter, you probably recall just how little information we had about radio listening and the behaviors that drive it. The diary was all about recall, so a big part of gaming that system was to market stations heavily, hoping that Arbitron respondents would remember to write you down in their weekly radio listening diary. Enter PPM, and all that changed. We quickly learned about attention spans, the pros and cons of teasing, occasion setting, quick “on-ramps,” and even stopset placement....

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…Before I Get Old

April 21, 2015
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…Before I Get Old

You know that old Who lyric – “Hope I die before I get old.”  For Roger and Pete, Mick, Keith, Charlie, Sir Paul, Ringo, and many others, that wish has not come true.  The aforementioned are bigger than life in 2015, still touring, with no end in sight. And it’s that way on the radio, too. The good news for Classic Rock and Classic Hits stations is that their overwhelmingly strong performance in Nielsen PPM ratings continues. The diary numbers look solid, too. Last week as the PPM March...

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Format Killers

April 16, 2015
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Format Killers

By now, you’ve probably read about the Voltair audio processing system that has stirred up some controversy about whether or not this electronic box helps boost radio station encoding in the PPM system. The essence of this conversation revolves around the suspicion (and in some circles, the belief) that certain formats have an inherent disadvantage when it comes to getting full credit in the metered system.  Smooth Jazz is the poster-child format mentioned most often, and there are many who believe that a key factor in its extinction had to do with the changeover to...

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BORRRINNNNGGGG!!

March 30, 2015
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BORRRINNNNGGGG!!

I’m sitting at a Tigers vs. Marlins exhibition baseball game earlier this month, and after the Tigers made three easy outs in a row (this was a disturbing pattern, by the way), I couldn’t help but notice that straight out in centerfield was a digital clock – almost like an egg timer – counting down two minutes. That’s the time that umpires and the two teams have in between half innings to reassemble, do their warm-up pitches, practice swings, throw the ball around, and get the game moving again....

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For Whom The Benz Rolls

March 24, 2015
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For Whom The Benz Rolls

The news was unmistakably good for Rock, Classic Rock, and Alternative stations last week. On the more mature side of the music spectrum, it turns out that even younger guys are gravitating to the music their parents grew up with. Luxury labels are getting more attuned to Rock as a gateway branding drug.  And as March Madness heats up, Classic Rock provides the soundtrack.   Here are three more reasons why it’s especially great to be working in Rock and Classic Rock radio in 2015. Exhibit A: The first big story last week...

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Welcome To The Skiposphere

December 2, 2014
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Welcome To The Skiposphere

Last May, Bill Jacobs wrote a guest blog – “Turn On, Tune In, Drop Out” – based on a study by Paul Lamere that appeared in his blog, “Music Machinery.” The post – “The Skip” – was a fascinating study about how Spotify users use the skip function to customize their music listening experience. And it got more granular from there. The frequency and speed at which consumers skip (it’s often very fast), who skips the most (women slightly, and teens), when skipping occurs the most (mornings and after...

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Don’t Blame The Straw Man

November 11, 2014
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Don’t Blame The Straw Man

                                  Recently, Mark Ramsey wrote a post that took a shot at the downsides of chasing Nielsen numbers – and more importantly, stations that program to it, rather than satisfying listeners and converting them into true fans. In “Nielsen Is A Toxic Force that Imperils Radio’s Future,” Mark went after the PPM mentality that puts ratings ahead of the customer experience.  And of course, any blog post that puts Nielsen in a bad...

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